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The challenge of being a parent: An explorative study on how child-targeted food packaging influences parents' goals and decision making.
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- Conference Paper
- C3
- open access
Gambling sponsorships in sport : a systematic review of the scientific literature
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Are current responsible gambling messages responsible? The effectiveness of Dutch prevention messages on gambling advertising
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You're on my team! Impact of team identification and team performance on the efficacy of gambling sports sponsorship
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Shaping Consumers for a Better Future; The Importance of Shared Vision in Socialization
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- Journal Article
- A1
- open access
The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations
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How to become a millionaire in three steps? An experimental study on the persuasive power of financial advice by finfluencers
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An eye-tracking study to examine the impacts of happy versus sad program-induced moods on brand attitude : the moderating role of advertising disclosure
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The impact of employee empathy on brand trust in organizational complaint response emails : a closer look at linguistic realization
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LIVE COMMERCE FOR LUXURY BRANDS: HOW LIVE STREAMER CHARACTERISTICS IMPACT UPON THE LUXURY BRAND PERCEPTIONS?
(2023)