Show
Sort by
-
Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention
-
- Journal Article
- A1
- open access
The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations
-
Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
-
Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts
-
A new era of influencer marketing : lessons from recent inquires and thoughts on future directions
-
What is wrong with advertising research and how can we fix it?
-
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
-
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
-
Advertising targeting young children : an overview of 10 years of research (2006–2016)
-
- Journal Article
- A1
- open access
The impact of regulatory focus on adolescents’ evaluation of targeted advertising on social networking sites
-
Look at that body! How anthropomorphic package shapes systematically appeal to consumers
-
How consumers’ values influence responses to male and female gender role stereotyping in advertising
-
The impact of text valence, star rating and rated usefulness in online reviews
-
- Journal Article
- A1
- open access
Disclosing brand placement to young children
-
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
-
Brand placement repetition in a fictional text
-
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
-
Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
-
How advertising literacy training affect children’s responses to television commercials versus advergames
-
Does poor fit always lead to negative evaluations? Extension advertising and perceived brand quality
-
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
-
- Journal Article
- A2
- open access
Children and integrated advertising
-
Impact of flow on recognition of and attitudes toward in-game brand placements : brand congruence and placement prominence as moderators
-
PP for 'product placement' or 'puzzled public'? The effectiveness of symbols as warnings of product placement and the moderating role of brand recall
-
Putting brands into play : how game difficulty and player experiences influence the effectiveness of in-game advertising
-
On the effectiveness of ego- and other-focused ad-evoked emotions: the moderating impact of product type and personality
-
Online advertising and congruency effects it depends on how you look at it
-
Impacts of advertisements that are unfriendly to women and men
-
The effectiveness of regulatory (in)congruent ads: the moderating role of an ad’s rational versus emotional tone
-
Context effects of TV programme‑induced interactivity and telepresence on advertising responses
-
How advertising strategy affects brand and USP recall for new brands and extensions
-
Emotional of informative? Creative or boring? The effectiveness of different types of radio commercials.
-
Emotional appeals and information cues in Belgian magazine advertisements.
-
The communication effects of provocation in print advertising.
-
- Journal Article
- A2
- open access
Restrictions on television advertising and Article 10 of the European Convention on Human Rights.