Show 50 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: keyword exact "product failure" cql: author exact 002001315922 or (type exact bookEditor and editor exact 002001315922) Add to list Conference Paper C3 The role of attitude ambivalence on customers' reactions to product failures Yves Van Vaerenbergh (UGent) , Nico Heuvinck (UGent) and Iris Vermeir (UGent) (2010) Proceedings of the 39th Annual Conference of the European Marketing Academy. p.252-252