Show 50 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: keyword exact "choice" cql: author exact 801001456572 or (type exact bookEditor and editor exact 801001456572) Add to list Journal Article A1 PP for 'product placement' or 'puzzled public'? The effectiveness of symbols as warnings of product placement and the moderating role of brand recall Tina Tessitore (UGent) and Maggie Geuens (UGent) (2013) INTERNATIONAL JOURNAL OF ADVERTISING. 32(3). p.419-442 Add to list Journal Article A1 open access A motivational account of the question-behavior effect Anneleen Van Kerckhove (UGent) , Maggie Geuens (UGent) and Iris Vermeir (UGent) (2012) JOURNAL OF CONSUMER RESEARCH. 39(1). p.111-127 Add to list Journal Article A1 Intention superiority perspectives on preference-decision consistency Anneleen Van Kerckhove (UGent) , Maggie Geuens (UGent) and Iris Vermeir (UGent) (2012) JOURNAL OF BUSINESS RESEARCH. 65(5). p.692-700