Show 50 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: keyword exact "brand" cql: author exact 801001456572 or (type exact bookEditor and editor exact 801001456572) Add to list Journal Article A1 To squeeze or not to squeeze : how squeeze tubes affect consumers' serving sizes Elke Huyghe (UGent) , Maggie Geuens (UGent) and Iris Vermeir (UGent) (2017) APPETITE. 111(56). Add to list Journal Article A1 On the effectiveness of ego- and other-focused ad-evoked emotions: the moderating impact of product type and personality Tineke Faseur (UGent) and Maggie Geuens (UGent) (2012) INTERNATIONAL JOURNAL OF ADVERTISING. 31(3). p.529-546 Add to list Journal Article A1 open access A motivational account of the question-behavior effect Anneleen Van Kerckhove (UGent) , Maggie Geuens (UGent) and Iris Vermeir (UGent) (2012) JOURNAL OF CONSUMER RESEARCH. 39(1). p.111-127 Add to list Journal Article A1 Intention superiority perspectives on preference-decision consistency Anneleen Van Kerckhove (UGent) , Maggie Geuens (UGent) and Iris Vermeir (UGent) (2012) JOURNAL OF BUSINESS RESEARCH. 65(5). p.692-700