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Child’s privacy versus mother’s fame : unravelling the biased decision-making process of momfluencers to portray their children online
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- Journal Article
- A1
- open access
The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations
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De (minderjarige) socialemedia-influencer als onderneming
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Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
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Social media management : using social media as a business instrument
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- Journal Article
- A1
- open access
Impact of thin-ideals in influencer posts promoting healthy vs. unhealthy foods on tweens’ healthy food choice behavior
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- Journal Article
- A1
- open access
‘My mom got influenced by yours’ : the persuasiveness of mom influencers in relation to mothers' food assessments and decisions
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Het verbod op redactionele reclame
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Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts
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The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
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Digital food marketing to children : how an influencer's lifestyle can stimulate healthy food choices among children
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Digital food marketing to children : how an influencer's lifestyle can stimulate healthy food choice among children
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Child labour and online protection in a world of influencers
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Disclosure of vlog advertising targeted to children
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The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing
(2020) -
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
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- Conference Paper
- C1
- open access
Exploration of food and beverage appearances in child influencers’ Youtube channels : a content analysis of Ryan ToysReview
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- Journal Article
- A1
- open access
What is influencer marketing and how does it target children? A review and direction for future research
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- Conference Paper
- C1
- open access
Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude