Show 50 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: author exact 801001456572 cql: author exact 000071422615 Add to list Conference Paper C3 Advertising repetition and complexity of digital signage advertisements: simplicity rules! Neal Van Loock (UGent) , Iris Vermeir (UGent) and Maggie Geuens (UGent) (2010) Proceedings of the 39th Annual Conference of the European Marketing Academy. p.73-73 Add to list Conference Paper C1 open access The effect of advertising complexity and repetition on attitude toward digital signage advertisements Neal Van Loock (UGent) , Iris Vermeir (UGent) and Maggie Geuens (UGent) (2009) Proceedings of the 8th International Conference on Research in Advertising.