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The processing of native advertising compared to banner advertising : an eye-tracking experiment
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How and when personalized advertising leads to brand attitude, click, and WOM intention
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The effects of model ethnicity in charity appeals for local and global charities
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The effects of brand placement disclosures in fiction
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- Journal Article
- A1
- open access
Valence and attribute repetition in negative sets of online reviews : (when) can positive reviews overcome negative ones?
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Brand placement across media : the interaction of placement modality and frequency in film versus text
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Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
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The impact of relational characteristics on consumer responses to word of mouth on social networking sites
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How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
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The impact of text valence, star rating and rated usefulness in online reviews
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Better together? Harnessing the power of brand placement through program sponsorship messages
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Brand placement in fiction : the role of stylistic devices in placement effects on attitude towards familiar and unfamiliar brands
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Personalized advertising on Facebook : the role of perceived relevance, intrusiveness, information control and privacy protection
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Motivations to use different social media types and their impact on consumer-brand engagement
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Power distance, uncertainty avoidance, and the effects of source credibility on health risk message compliance
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How consumers’ values influence responses to male and female gender role stereotyping in advertising
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How consumers’ media usage creates synergy in advertising campaigns
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Don’t be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media
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Brand placement repetition in a fictional text
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Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
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Does poor fit always lead to negative evaluations? Extension advertising and perceived brand quality
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Do I know you? How brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
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The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
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How to mix brand placements in television programmes to maximise effectiveness
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When and why is perceived congruity important for in-game advertising in fantasy games?
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'We(b) care' How review set balance moderates the appropriate response strategy to negative online reviews
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Have no fear: how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
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The impact of managerial responses to online reviews on consumers' perceived trust and attitude
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Context matters : modeling the impact of context perceptions on the effectiveness of brand placement
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Advertising adaptation versus standardization effectiveness in open and closed markets
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A meta-analytic investigation of the role of valence in online reviews
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How consumers' media usage influences the advertising media Mix that maximizes campaign recognition
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Mixed-media modeling may help optimize campaign recognition and brand interest: how to apply the 'Mixture-amount modeling' method to cross-platform effectiveness measurement
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In-game advertising in fantasy games: the role of thematic congruity
(2015) -
In-game advertising in multi-player online role playing games : the effects of customization
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EXPERT REVIEWERS BEWARE! THE EFFECTS OF REVIEW SET BALANCE, REVIEW SOURCE AND REVIEW CONTENT ON CONSUMER RESPONSES TO ONLINE REVIEWS
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Consumers' reactions to brands placed in user-generated content: the effect of prominence and endorser expertise
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Balance and sequence in online reviews: the wrap effect
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Balance and sequence in online reviews: how perceived usefulness affects attitudes and intentions
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Does persuasion knowledge moderate children's reactions towards traditional versus hybrid advertising?
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How advertising strategy affects brand and USP recall for new brands and extensions
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Attitudes toward the extension and parent brand in response to extension advertising
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Research in advertising: message, medium and context
Patrick De Pelsmacker (UGent) and Nathalie Dens(2009) -
Extension attitude and feedback effects in response to extension advertising: the moderating role of product and brand symbolism
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Effects of scarcely dressed models in advertising on body esteem for Belgian men and women
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Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance
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How attitude toward the extension mediates parent brand feedback effects for line and brand extensions in response to extension advertising
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I like the ad, but what brand was it for? The moderating influence of advertising strategy, branding strategy, and product involvement on brand and USP recall
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Exploring consumer reactions to incongruent mild disgust appeals
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Effects of nudity in advertising on consumers' body esteem