Show 5 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: parent exact "JOURNAL OF INTERACTIVE MARKETING" Add to list Journal Article A1 This way up : the effectiveness of mobile vertical video marketing Lana Mulier (UGent) , Hendrik Slabbinck (UGent) and Iris Vermeir (UGent) (2021) JOURNAL OF INTERACTIVE MARKETING. 55. p.1-15 Add to list Journal Article A1 Disclosure of vlog advertising targeted to children Steffi De Jans (UGent) and Liselot Hudders (UGent) (2020) JOURNAL OF INTERACTIVE MARKETING. 52. p.1-19 Add to list Journal Article A1 Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence Eva A. van Reijmersdal, Esther Rozendaal, Liselot Hudders (UGent) , Ini Vanwesenbeeck (UGent) , Veroline Cauberghe (UGent) and Zeph M. C. van Berlo (2020) JOURNAL OF INTERACTIVE MARKETING. 49. p.94-106 Add to list Journal Article A1 A meta-analytic investigation of the role of valence in online reviews Nathalia Pumawirawan, Martin Eisend, Patrick De Pelsmacker (UGent) and Nathalie Dens (2015) JOURNAL OF INTERACTIVE MARKETING. 31. p.17-27 Add to list Journal Article A1 A cross-national investigation of the satisfaction and loyalty linkage for mobile telecommunications services across eight countries Lerzan Aksoy, Alexander Buoye, Pelin Aksoy, Bart Larivière (UGent) and TL Keiningham (2013) JOURNAL OF INTERACTIVE MARKETING. 27(1). p.74-82 1 2 Next →