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In-Game: From Immersion to Incorporation
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Ad exposure while "in the game": player involvement, immersion and in-game advertising effects
(2012) -
Medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising
(2012) -
Play buddies or space invaders? Exploring medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising
(2012) -
Putting brands into play: how player experiences influence the effectiveness of in-game advertising
(2011)