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Primacy effects in aesthetic judgments
(2008) Proceedings of the 37th Annual Conference of the European Marketing Academy. (Track 3: CB). p.?-? -
The impact of value-laden advertisements on consumer values
(2008) Proceedings of the 37th Annual Conference of the European Marketing Academy. (Track 1: A&P). p.?-? -
The effect of advertising on children's materialism
(2008) Proceedings of the 37th Annual Conference of the European Marketing Academy. (Track 3: CB). p.?-? -
Understanding the Willingness-to-pay — Willingness-to-accept gap: Materialism as a moderator of the endowment effect
(2008) Proceedings of the 37th Annual Conference of the European Marketing Academy. (Track 3: CB). p.?-? -
Assessing differences in response styles in Europe: language versus nationality
(2008) Proceedings of the 37th Annual Conference of the European Marketing Academy. (Track 8: MR). p.?-? -
Motivated consumer innovativeness: concept and measurement
(2008) Proceedings of the 37th Annual Conference of the European Marketing Academy. (Track 3: CB). p.???-???