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On the effectiveness of ego- and other-focused ad-evoked emotions: the moderating impact of product type and personality
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Emotional advertising: revisiting the role of product category
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The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
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Communicating the right emotion to generate help for connected versus unconnected others
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The influence of self-regulatory focus in the effectiveness of emotional health campaigns: it is a matter of context too
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Promoting help for victims of child abuse: using positive or negative, certain or uncertain emotions?
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Reclame voor het goede doel
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The influence of self-regulatory focus and context in the effectiveness of emotional health campaigns
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Emotionele reclame: 'klikt' het met de doelgroep en het product?
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Choosing the Right Emotion to Persuade People to Help Connected versus Unconnected Others
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Different positive feelings leading to different ad evaluations - The case of coziness, excitement, and romance
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Different positive feelings, different advertising effects: the case of cosiness, romance and excitement
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Emoties in de context en in de reclame: meer dan een kwestie van positief versus negatief
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The impact of context-induced feelings on the effectiveness of ad appeals avoking the same feeling or a different feeling of the same valence
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The Impact of Store Environment on Second-hand Store Image
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Capturing the image of second-hand stores: investigating the underlying image dimensions