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The (un)necessity of child portrayal in momfluencer content : exploring young mothers' perspectives on influencer sharenting through in-depth interviews
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Turning likes into lifts: Understanding adolescents’ motives, perceptions, impact, and perceived opportunities of following fitfluencers on social media
(2024) -
- Journal Article
- A1
- open access
Managing authenticity in a kidfluencers’ world : a qualitative study with kidfluencers and their parents
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The (un)necessity of child portrayal in momfluencer content : exploring mothers’ perspectives on influencer sharenting through in-depth interviews
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#Fittok: The Impact of Fitfluencers’ Workout TikTok Videos on Adolescents’ Intention to Work Out and Body Satisfaction
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- Journal Article
- A1
- open access
Child’s privacy versus mother’s fame : unravelling the biased decision-making process of momfluencers to portray their children online
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#workoutathome : how instructions in the captions of fitfluencers’ posts impact adolescents’ body satisfaction and intention to exercise
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#Workoutathome : how instructions in the captions of fitfluencers’ posts impact adolescents’ body satisfaction and intention to exercise
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Work it baby! A survey study to investigate the role of underaged children and privacy management strategies within parent influencer content
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When Children are Involved: Exploring the Role of UnderagedChildren in Influencer Marketing Content of Their Parents.
(2024) -
- Journal Article
- A1
- open access
Work it baby! A survey study to investigate the role of underaged children and privacy management strategies within parent influencer content
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Cute but concerning : investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness
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- Journal Article
- A1
- open access
Surveying dog owners’ use and understanding of, and communication with veterinarians about, complementary and alternative veterinary medicine
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- Journal Article
- A2
- open access
A qualitative approach to unravel young children’s advertising literacy for YouTube advertising : in-depth interviews with children and their parents
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The challenge of being a parent : an explorative study on how child-targeted food packaging influences parents' goals and decision making
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- Journal Article
- A1
- open access
Preschoolers and advertising : a systematic literature review and future research agenda on the effects of advertising on preschool children
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Children, children on our wall : an inquiry among experts and influencer parents to explore the risks, current and desired practices related to influencer sharenting on social media
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Child’s privacy versus mother’s fame : a privacy calculus perspective on momfluencer marketing
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Child’s privacy versus mother’s fame : a privacy calculus perspective on momfluencer marketing
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#Managedbymom : how are kidfluencers presented online? A qualitative study with kidfluencers and their parents
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The emergence of momangers and the digital identity construction of kidfluencers : a qualitative study with kidfluencers and their parents
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Ad or not? The role of disclosures in sponsored YouTube videos aimed at preschool children
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Ad or not? The role of advertising disclosures in youtube kidfluencer videos aimed at preschool children
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Contrasting the fitness ideal : how fitfluencers can impact on adolescents’ physical activity using a self-regulatory intervention
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Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers
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Children's resilience during Covid‐19 confinement : a child's perspective : which general and media coping strategies are useful?
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- Conference Paper
- C3
- open access
A qualitative approach to unravel preschoolers’ YouTube advertising literacy : in-depth interviews with children and their parents
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Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencers’ social media accounts
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Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencer accounts
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Horse owners’ attitudes towards and motivators for using complementary and alternative veterinary medicine
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Too young to know? Preschool children’s knowledge and understanding of (digital) advertising
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- Conference Paper
- C3
- open access
Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers
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How adolescents use social media to cope with feelings of loneliness and anxiety during COVID-19 lockdown
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Understanding the YouTube generation : how preschoolers process television and YouTube advertising
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Parents’ concerns over internet use, their engagement in interaction restrictions, and adolescents’ behavior on social networking sites
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Parent-child communication about internet use and acceptance of parental authority
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- Conference Paper
- C1
- open access
Seeing, remembering and liking : the impact of media multitasking on advertising attention, memory and attitudes among children and adults
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Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence
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Towards a biased mindset : an extended theory of planned behaviour framework to predict farmers' intention to adopt a sustainable mange control approach
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Parents’ role in adolescents’ sexting behaviour
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The development and testing of a 'child-proof' advertising disclosure to disclose embedded advertising to children
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- Journal Article
- A1
- open access
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
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The Development and Testing of a “Child-Proof” Advertising Disclosure to Disclose Embedded Advertising to Children
(2018) -
Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition
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Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
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Technical development of an advertising disclosure to disclose embedded advertising to minors : a brief report in the framework of the AdLit research project.
(2017) -
Game yourself advertising literate! A series of serious mini-games aimed at enhancing children's advertising literacy
(2017) -
Embedded online marketing targeting children and young-adolescents : investigating advertising literacy and behavioral intentions
(2016) -
Young adolescents and advertising on social network games: a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention
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Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
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Reclamewijsheid van Vlaamse jongeren in een sociaalnetwerkgame : vergelijkende studie tussen billboardreclame en productgebruik
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Advertising on social network games : an examination of the relationships among young-adolescents’ need for cognition, perspective taking, advertising literacy and purchase intentions
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Children's advertising literacy: recognition and understanding of banners and the role of need for cognition and advertising literacy classes
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Young adolescents and advertising on sociaal network games: the influence of parents and school on advertising literacy and behavioural intentions
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Jong-adolescenten en reclame binnen een sociaalnetwerk game: samenhang tussen reclamewijsheid, ouderlijke mediatiestijlen en gedragsintentie
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Children and advertising on social network games : a structural equation model of parental media mediation, advertising literacy and pester intent
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Children and Advergames: The role of product involvement, brand attitude and persuasion knowledge in brand attitudes changes and purchase intentions of children
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Children’s attitudinal and behavioral response to advergaming: product involvement, brand attitude and persuasion knowledge
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Cognitive development in a digital world. Children and persuasion knowledge
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Just a child’s play? Parents and school influencing children’s persuasion knowledge of advergames