Ghent University Academic Bibliography

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Your filters: cql: author="Vandecasteele, Bert" or (type any "bookEditor journalEditor issueEditor" and editor="Vand...

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- Journal Article
- A1
- open access
Investigating the effectiveness of simplified labels for safe use communication : the case of household detergents

Maggie Geuens (UGent) , Dominic Byrne, Geert Boeije, Virginie Peeters and Bert Vandecasteele

(2021) INTERNATIONAL JOURNAL OF CONSUMER STUDIES. 45(6). p.1410-1424
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- PhD Thesis
Innovative consumers: who, why, and how to target

Bert Vandecasteele (UGent)

(2010)
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Motivated consumer innovativeness: concept, measurement, and validation

Bert Vandecasteele and Maggie Geuens (UGent)

(2010) INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 27(4). p.308-318
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- Journal Article
- A1
Revising the myth of gay consumer innovativeness

Bert Vandecasteele and Maggie Geuens (UGent)

(2009) JOURNAL OF BUSINESS RESEARCH. 62(1). p.134-144
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- Conference Paper
- C3
Motivated consumer innovativeness: concept and measurement

Bert Vandecasteele and Maggie Geuens (UGent)

(2008) Proceedings of the 37th Annual Conference of the European Marketing Academy. (Track 3: CB). p.???-???

Academic Bibliography