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Consumers' health-related motive orientations and ready meal consumption behaviour
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Health advertising to promote fruit and vegetable intake: Application of health-related motive segmentation
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Towards a better understanding of motivational consumer behavior: cross-validation, construct validation and application of a psychological taxonomy of consumer motives
(2007) -
How Consumer Motives Influence Trait-behavior Relationships: the Case of Consumer Innovativeness and Self-control (Poster presentation)
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Promoting fruit and vegetable intake: Need for motive-related health audience segmentation
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Reconsidering the Relationship between Consumer Motives and Personal Values
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A Taxonomy of Desired Brand Personalities: Empirical Evidence for 11 Countries