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Does increasing the salience of past or future landscape change counter ‘climax thinking’ in the context of sustainable coastal transitions?
(2024) ETMAAL 2024. -
- Journal Article
- A1
- open access
'I conserve more water than others, do I?' An exploratory study examining self-assessment misperceptions of water conservation
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“Eco‐style” perceptions: The interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
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#workoutathome : how instructions in the captions of fitfluencers’ posts impact adolescents’ body satisfaction and intention to exercise
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- Journal Article
- A1
- open access
Red light or green light? Netflix series’ Squid Game influence on young adults’ gambling-related beliefs, attitudes and behaviors, and the role of audience involvement
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Are current responsible gambling messages responsible? The effectiveness of Dutch prevention messages on gambling advertising
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Are you ready for the blue transition: How to increase people's involvement and acceptance for the sustainable transition at the coast
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Exploring Household Acceptance of Rainwater and Recycled Greywater: Towards Sustainable Water Practices
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- Conference Paper
- C3
- open access
Are you ready for the blue transition? Increasing involvement and social acceptance for a sustainable transition at the Belgian Coast
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Social acceptance of sustainable coastal transition : the relation between basic values and marine value orientations
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An exploration of climax thinking on social acceptance of sustainable transitions in coastal regions
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- Conference Paper
- C3
- open access
Sustainable water usage : understanding willingness to use rainwater and recycled greywater at home
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The Role of Perceived Psychological Distance of Ecological and Social Signals for Sustainable Fashion Consumption.
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(When) Do we trust sustainability labels? How certification labels and sustainability information affect credibility in online fashion consumption
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Children's resilience during Covid‐19 confinement : a child's perspective : which general and media coping strategies are useful?
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Contrasting the fitness ideal : how fitfluencers can impact on adolescents’ physical activity using a self-regulatory intervention
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'I conserve more water than others, or not?' Examining how people who overestimate their water conservation behaviour differ from others
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'Do worry, act environmental' : how to stimulate children's pro-environmental behavioural intent through the use of anthropomorphism and goal framing theory
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What do families talk about? Reciprocal influence towards pro-environmental behaviours and concern in the household
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Our close environment: Construal level effects on online fashion purchase intention for ecological vs. social sustainability signals
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- Journal Article
- A1
- open access
Can the youth materialism scale be used across different countries and cultures?
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How adolescents use social media to cope with feelings of loneliness and anxiety during COVID-19 lockdown
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Perceptions of water as commodity or uniqueness? The role of water value, scarcity concern and moral obligation on conservation behavior
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- Journal Article
- A1
- open access
To fit in or to stand out? An eye-tracking study investigating online banner effectiveness in a media multitasking context
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Motivating children to become green kids : the role of victim framing, moral emotions, and responsibility on children’s pro-environmental behavioral intent
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- Journal Article
- A1
- open access
VR outreach and meat reduction advocacy : the role of presence, empathic concern and speciesism in predicting meat reduction intentions
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- Journal Article
- A1
- open access
Media multitasking : a bibliometric approach and literature review
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Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness
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- Journal Article
- A1
- open access
Unravelling Belgian Blue cattle farmers’ adoption intention towards diagnostic tools : integrating insights from behavioural economics and socio-cognitive theories
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Leveling up advertising literacy! Investigating the cognitive and motivational effectiveness of a digital game for learning aimed at improving children’s advertising literacy
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Promoting water conservation through its perceived uniqueness : the role of water’s value, scarcity concerns, and moral obligation
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- Conference Paper
- C3
- open access
Motivating children to become green kids : the role of victim framing, moral emotions, and responsibility on children’s pro-environmental behavioural intent
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The value of sustainable fashion: The influence of sustainability cues and fashion style on brand values and attitudes
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Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence
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- Conference Paper
- C1
- open access
Seeing, remembering and liking : the impact of media multitasking on advertising attention, memory and attitudes among children and adults
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Is reclame kinderspel? Een vergelijking van de reclamewijsheid en reclame-effectiviteit van traditionele en online reclamevormen bij kinderen van verschillende leeftijden
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Moving forward : the effectiveness of online apologies framed with hope on negative behavioural intentions in crises
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- Journal Article
- A1
- open access
Framing descriptive norms as self-benefit versus environmental benefit : self-construal’s moderating impact in promoting smart energy devices
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- Journal Article
- A2
- open access
Considering children’s advertising literacy from a methodological point of view : past practices and future recommendations
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Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness
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Advertising targeting young children : an overview of 10 years of research (2006–2016)
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The role of empathy in crisis communication : providing a deeper understanding of how organizational crises and crisis communication affect reputation
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Serious games going beyond the Call of Duty : Impact of an advertising literacy mini-game platform on adolescents’ motivational outcomes through user experiences and learning outcomes
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The organizational voice : the importance of voice pitch and speech rate in organizational crisis communication
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Taking children's advertising literacy to a higher level : a multilevel analysis exploring the influence of parents, peers, and teachers
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How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
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Beliefs, intentions, and beyond : a qualitative study on the adoption of sustainable gastrointestinal nematode control practices in Flanders' dairy industry
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Changing farmers’ behavior intention with a hint of wit : the moderating influence of humor on message sidedness
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Adolescents’ self-reported level of dispositional advertising literacy : how do adolescents resist advertising in the current commercial media environment?
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The impact of expressing mixed valence emotions in organizational crisis communication on consumer’s negative word-of-mouth intention
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The Impact of Exposure to Peers’ Portrayal of Luxury Lifestyles on Social Media on the Self and Compensatory Consumption Behavior
(2018) -
The paradox of negative emotional appeals in commercial advertisements
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- Journal Article
- A1
- open access
Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand
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The impact of advertising congruity and dynamics in a media multitasking context
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Are fashion consumers like schooling fish? The effectiveness of popularity cues in fashion e-commerce
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How an advertising disclosure alerts teenagers to sponsored vlogs : the moderating role of influencer transparency
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- Journal Article
- A1
- open access
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
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How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
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Women’s information preferences, information needs and online interactive information portal engagement in a breast cancer early diagnosis context
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Spokespersons’ nonverbal behavior in times of crisis : the relative importance of visual and vocal cues
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The mediating role of advertising literacy and the moderating influence of parental mediation on how children of different ages react to brand placements
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The Development and Testing of a “Child-Proof” Advertising Disclosure to Disclose Embedded Advertising to Children
(2018) -
From persuasive messages to tactics : exploring children’s knowledge and judgement of new advertising formats
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Belgium in shock : insights from a content analysis of stakeholders’ tweets during the terrorist attacks in Brussels
(2018) -
Humour as a double-edged sword in response to crises versus rumours : the effectiveness of humorously framed crisis response messages on social media
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- Journal Article
- A1
- open access
Disclosing brand placement to young children
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- Conference Paper
- C3
- open access
Optimization of spokespersons’ use of voice in organizational crisis communication
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Empathy as a driver of consumers’ attitudinal responses to organizational crises and crisis communication
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The development and testing of a 'child-proof' advertising disclosure to disclose embedded advertising to children
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Technical development of an advertising disclosure to disclose embedded advertising to minors : a brief report in the framework of the AdLit research project.
(2017) -
The impact of a spokesperson’s visual and vocal cues on the public’s attitudes towards an organization in crisis
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How media multitasking reduces advertising irritation : the moderating role of the Facebook wall
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The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness
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Game yourself advertising literate! A series of serious mini-games aimed at enhancing children's advertising literacy
(2017) -
- Journal Article
- A1
- open access
The role of affect and cognition in processing messages about early diagnosis for Alzheimer's Disease by older people
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- Journal Article
- A1
- open access
The effect of personal characteristics, perceived threat, efficacy and breast cancer anxiety on breast cancer screening activation
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Consumers’ motivations for lurking and posting in brand communities on social networking sites
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How to deal with online consumer comments during a crisis? The impact of personalized organizational responses on organizational reputation
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Using games to raise awareness : how to co-design serious mini-games?
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Advertising literacy training : the immediate versus delayed effects on children’s responses to product placement
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Children’s Responses to Internet Advertising: Are Native Advertisements More Persuasive Than Online Banners?
(2017) -
Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda
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A review of ten years of research on advertising targeting young children
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- Conference Paper
- C3
- open access
Effect of exposure to peers’ luxuriously looking Instagram accounts on state self-esteem
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Children’s responses to internet advertising : are native advertisements more persuasive than online banners?
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Are fashion consumers like schooling fish? : The effectiveness of popularity cues used in e-commerce
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Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
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- Conference Paper
- C1
- open access
Consumer responses to peers’ luxuriously looking Instagram accounts : the moderating role of materialism
(2017) -
- Conference Paper
- C1
- open access
How exposure to peers’ Portrayal of luxury lifestyles on social media hurts the self
(2017) -
Who says what during crises? A study about the interplay between gender similarity with the spokesperson and crisis response strategy
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- Conference Paper
- C1
- open access
Taking advertising literacy to a higher level : an exploratory multilevel analysis of children's advertising literacy
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SELLING LUXURY PRODUCTS ONLINE : THE EFFECT OF A QUALITY LABEL ON RISK PERCEPTION AND PURCHASE INTENTION
(2017) -
Conducting international consumer research with children : challenges and potential solutions
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Twitter and terrorism: insights from a content analysis of tweets during the terroristic attacks in Brussels
(2017) -
Advertising targeting young children : a literature review (2006-2016)
(2017) -
The Use of Ambiguity Markers in Crisis Communication and the Moderating Role of Source of Information Disclosure
(2017) -
Targeting the luxury consumer : a vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads
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Tracking the Luxury Consumer Online: An Experimental Study on the Effectiveness of Site and Search Retargeting for Luxury Brands in China and the Netherlands
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- Journal Article
- A1
- open access
Terrorism threat in Belgium : the resilience of Belgian citizens and the protection of governmental reputation by means of communication
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The importance of visual and vocal cues of organizational spokespersons in times of crisis
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The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness
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- Conference Paper
- C3
- open access
Beliefs, intentions, and beyond : a qualitative study for the adoption of sustainable parasite control in Flanders’ cattle industry
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Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects
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- Conference Paper
- C3
- open access
From persuasive messages to tactics : exploring children’s knowledge and judgment of new advertising formats
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The freedom to lose control: self-regulation difference in heavy versus light media multitaskers
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How media multitasking reduces advertising irritation: the moderating role of the Facebook wall
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- Conference Paper
- C1
- open access
Why are people interacting with brands on Facebook: unraveling consumers' motivations for lurking and posting on Facebook brand pages
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- Conference Paper
- C1
- open access
Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude
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The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
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How to pass the courvoisier? An experimental study on the effectiveness of brand placements in music videos
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The impact of media multitasking on the cognitive and attitudinal responses to television commercials: the moderating role of type of advertising appeal
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The freedom to lose control: self-regulation difference in heavy versus light media multitaskers
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How advertising literacy training affect children’s responses to television commercials versus advergames
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The immediate versus delayed effects of an advertising literacy training on children's responses to product placement
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Is old news no news? The impact of self-disclosure by organizations in crisis
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- Conference Paper
- C1
- open access
Disclosing brand placement to young children
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Game jezelf reclamewijs
(2016) -
Development and validation of an instrument for measuring individual motives for playing digital games
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Fundraising in an interactive online environment
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- Journal Article
- A2
- open access
Children and integrated advertising
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Won't we scare them?: the impact of communicating uncontrollable risks on the public's perception
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Luxury Brands in the Digital Era: A Cross-Cultural Comparison of the Effectiveness and Underlying Mechanisms of Personalized Advertising
(2016) -
The role of a favorable pre-crisis reputation in protecting organizations during crises
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The organizational voice : the importance of voice pitch and speech rate in organizational crisis communication
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Affective and cognitive reactions towards emerging food safety risks in Europe
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ECONOHEALTH: placing helminth infections of livestock in an economic and social context
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Diagnosis before treatment: identifying dairy farmers' determinants for the adoption of sustainable practices in gastrointestinal nematode control
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The credibility of refutation in two-sided anti-drug messages
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De impact van emotionele communicatie op de gepercipieerde oprechtheid en de reputatie van organisaties in crisis
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- Journal Article
- A1
- open access
Social threat appeals in commercial advertising: the moderating impact of perceived level of self-efficacy and self-esteem on advertising effectiveness
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Children's advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs
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More than words: the impact of gender similarity between the spokesperson of an organization in crisis and the public on organizational reputation
(2015) -
How to deal with Facebook comments during a product-harm crisis? The impact of a personalized organizational response to supportive vs. non-supportive comments of consumers
(2015) -
Can't see the forest for the trees? The effect of media multitasking on cognitive processing style
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Cross-cultural differences in luxury advertising: an experimental study about the effectiveness of personalization in luxury advertising in China and the Netherlands
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- Conference Paper
- C3
- open access
Disclosing brand placement to young children
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- Conference Paper
- C3
- open access
Children's processing of new advertising formats: how to improve children's dispositional and situational advertising literacy?
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- Conference Paper
- C3
- open access
Considering advertising literacy from a methodological point of view: past practices and future recommendations
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- Conference Paper
- C1
- open access
Facts versus feelings? The effectiveness of hard versus soft sell appeals in online advertising
(2015) -
Mediabezit en gebruik bij minderjarigen: een rapport in het kader van het AdLit onderzoeksprojec
(2015) -
Using games to raise awareness: how to co-design serious MiniGames?
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- Conference Paper
- C1
- open access
The effectiveness of threat appeals in commercial advertising : the moderating impact of product type
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- Conference Paper
- C1
- open access
Crisiscommunicatie via Facebook : een experimenteel onderzoek naar de effecten van de valentie en likes van reacties op bedrijfsreputatie en virale gedragsintenties
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- Conference Paper
- C1
- open access
AdLit : children's advertising literacy in a new media environment
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Facebook als corporate communicatie tool voor bedrijven? : Een inhoudsanalyse van de communicatiestrategieën van gereputeerde Belgische bedrijven op de sociale netwerksite
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- Conference Paper
- C3
- open access
Motivaties voor participatiegedrag op Facebook merkpagina’s
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Keeping control : the importance of nonverbal expressions of power by organizational spokespersons in times of crisis
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De impact van emotionele communicatie op de gepercipieerde oprechtheid en de reputatie van organisaties in crisis
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What makes crisis response strategies work? The impact of crisis involvement and message framing
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Promoting dental hygiene to children: comparing traditional and interactive media following threat appeals
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Being healthy or looking good? The effectiveness of health versus appearance focused arguments in two-sided messages
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Regulatory congruence effects in two-sided advertising: the mediating role of processing fluency and processing depth
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Facebook as a corporate communication tool? A quantitative content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook
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- Conference Paper
- C1
- open access
Children's advertising literacy for new advertising formats: the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs
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In pursuit of play: toward a social cognitive understanding of determinants of digital play
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Players' expertise and competition with others shape the satisfaction of competence needs, gaming gratifications, and contingent self-esteem in a gaming context
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Risicocommunicatie omtrent voeding en internationale verschillen binnen Europa
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Brand placement effectiveness: an experimental study on the direct evaluative conditioning effects
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The impact of spokespersons’ nonverbal crisis communication on the public’s perception of organizational competence
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Social health education programs at school: investigating the integration of serious games in the curriculum
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Implications of stealing thunder for the impact of expressing emotions in organizational crisis communication
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Comparing TV ads and advergames targeting children: the impact of persuasion knowledge on behavioral responses
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Analyzing consumers' reactions to news coverage of the 2011 Escherichia coli O104:H4 outbreak, using the extended parallel processing model
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The effect of advertising literacy on children's brand evaluations in an advergame context: the mediating effect of affective reactions towards the game
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Two-sided messages for health risk prevention: the role of argument type, refutation and issue ambivalence
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- Conference Paper
- C3
- open access
Communicating emerging food risks: the impact of 1- or 2-sidedness, vividly presented information and spatial distance on message credibility
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Development and validation of a social cognitive motivation scale for playing digital games
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Commodity theory as a theoretical explanation for the impact of the self-disclosure of organizational crises
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- Conference Paper
- C1
- open access
Promoting dental care to children using traditional and interactive media following threat appeals
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Comparing TV ads and andergames targeting children : the impact of persuasion knowledge on behavioral response
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Comparing TV ads and advergames targeting children: the impact of persuasion knowledge on behavioural response
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- Conference Paper
- C1
- open access
Children and a changing media environment: investigating persuasion knowledge for integrated advertising formats
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Analyzing consumers' reactions on the news coverage of the E. coli 0104:H4 outbreak in 2011, using the Extended Parallel Processing Model
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- Conference Paper
- C1
- open access
The impact of refutation on credibility: the moderating role of issue ambivalence and argument tone
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- Conference Paper
- C1
- open access
Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
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Emotional message framing in crisis communication : the moderating impact of crisis timing strategies
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Two-sided messages for health risk prevention: the role of argument type, refutation and issue ambivalence
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- Conference Paper
- C1
- open access
Brand placement in music videos: the effect of brand prominence and artist connectedness on brand recall and brand attitude
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The effectiveness of regulatory (in)congruent ads: the moderating role of an ad’s rational versus emotional tone
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Crisis response and crisis timing strategies, two sides of the same coin
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The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
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- Miscellaneous
- open access
Reclamewijsheid bij kinderen en Jongeren: onderzoeksrapport in opdracht van Vlaams ministerie van Cultuur, Jeugd, Sport en Media
(2012) -
The effect of flow on implicit memory of in-game brand placements
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- Journal Article
- A1
- open access
Impact of an interactive anti-speeding threat appeal: how much threat is too much?
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The effectiveness of regulatory (in)congruency: the moderating role of the message's rationality versus emotionality
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- Journal Article
- A2
- open access
Adoption intentions toward interactive digital television among advertising professionals
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- Conference Paper
- C3
- open access
Risk perception towards emerging food safety risks on fresh produce: the impact of governmental trust on evoked fear
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The impact of congruency and time pressure during simultaneous exposure in an IDTV context
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Context effects of TV programme‑induced interactivity and telepresence on advertising responses
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The impact of message sidedness and message tone on the effectiveness of anti binge-drinking messages
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- Conference Paper
- C3
- open access
The impact of level of threat and self-efficacy on consumer responses for commercial products : the moderating role of self-esteem
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- Conference Paper
- C1
- open access
A cross-cultural comparison of emotional and cognitive reactions toward new food safety risks as a consequence of climate change and globalization
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How much threat should be relieved? : the impact of low self-efficacy on food risk perception in a context of climate change and globalization
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Determinants of the impact of crises on organizational reputation: an experimental test of crisis communication strategies and the moderating impact of locus of control
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Emotions as a crisis communication strategy: the moderating impact of emotional statements on effects of crisis response strategies and issue involvement
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- Conference Paper
- C3
- open access
Say the right things at the right moment : the moderating role of stealing thunder on the effectiveness of crisis response strategies
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The moderating impact of prior organizational reputation on the effect of stealing thunder on post-crisis reputation
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De do's en dont's van crisiscommunicatie: BP, lessons learned?
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The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising
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Advergames: the impact of brand prominence and game repetition on brand responses
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Simultaneous exposure to a program and advertising content in an interactive context: perceptual and semantic interference and reinforcement
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Impact of congruency and time pressure during simultaneous exposure to a program and an interactive advertisement
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Targeting older consumers: exploring the advertising impact of the (subjective) age of models used in advertising
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Product Placement in Strips: de Impact van Merk Prominentie en Productbetrokkenheid op Merkherinnering en Merkattitude
(2010) -
The effectiveness of regulatory (in)congruency: the moderating role of the message's rationality versus emotionality
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The effectiveness of different message strategies in health risk communication
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The effectiveness of reassuring and fear-arousing messages on consumer attitudes towards GM food
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- Conference Paper
- C1
- open access
How personality traits affect crisis perceptions : an experimental test of the use of crisis response strategies and the moderating effects of locus of control
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- Conference Paper
- C1
- open access
When to say what during crisis situations: experimental tests of the Situational Crisis Communication Theory (SCCT) and stealing thunder
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The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
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Impact of new advertising formats on interactive digital television: advertiser and consumer perspectives
(2010) -
Restoring reputations in times of crisis: an experimental study of the Situational Crisis Communication Theory and the moderating effects of locus of control
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Impact of interactive anti-speeding threat appeal: how much fear is too much?
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The role of fear, threat and efficacy in threat appeals: putting fear back in the danger control response
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The impact of threat messages in an interactive multimedia environment
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The effect of prime, frame and dead-relatedness in threat appeals on ad evoked fear and message credibility
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Catch them or loose them: reclame-effectiviteit van interactieve spots op interactieve digitale TV
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Impact of an Interactive Anti-Speeding Threat Appeal. How Much Fear is too Much?
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Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance
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Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance
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Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool
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Simultaneous exposure to television programming and advertising content in an interactive context: perceptual and semantic interference and reinforcement
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Catch them or loose them! Reclame-effectiviteit van Interactieve spots op Interactieve, Digitale TV
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The effectiveness of telescopic TV ads delivered via interactive digital TV: the impact of the amount of information and the level of interactivity on brand responses
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The role of fear, threat and efficacy in threat appeals: putting fear back in the danger control response
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The impact of two way communication and user control in a television program on the embedded ad and brand recall
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Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool
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Telescopic ads on interactive digital television
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Interactive television context and advertising recall
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Adoption of digital TV by advertising professionals: a longitudinal extension of the theory of planned behaviour
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The impact of banners on interactive digital TV: the role of programme interactivity and product category involvement
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Advergames: the impact of brand prominence and repetition on brand responses
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Let the games begin: de impact van merkintegratie en het herhaald spelen van een advergame op merkreacties
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Being there or being lost? The context effects of TV programme induced interactivity on advertising: responses and the moderating role of need for cognition
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The effectiveness of telescopic TV ads delivered via IDTV: the impact of the amount of information and the level of interactivity on brand responses
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Being there or being lost. TV program embedded interactivity and advertising responses
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Sms-marketing. Is Vlaanderen er klaar voor?
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The impact of two way communication and user control in a television programme on the embedded ad and brand recall
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Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool
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Opportunities and thresholds of advertising on interactive digital TV: a view from advertising professionals
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België aan de IDTV startlijn
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Is there a future for Advertising on IDTV?
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Belgium at the start of IDTV
(2005) PUB MAGAZINE. -
Bedrijven met een sterke reputatie scoren financieel beter: interview met Cees Van Riel, Bedrijven met een sterke reputatie scoren financiëel beter. Interview met Cees Van Riel, managing director van het reputation institute
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'Kids in wonderland'
(2004) PUB MAGAZINE.