Show
Sort by
-
- Journal Article
- A1
- open access
Valence and attribute repetition in negative sets of online reviews : (when) can positive reviews overcome negative ones?
-
- Journal Article
- A1
- open access
Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand
-
EXPERT REVIEWERS BEWARE! THE EFFECTS OF REVIEW SET BALANCE, REVIEW SOURCE AND REVIEW CONTENT ON CONSUMER RESPONSES TO ONLINE REVIEWS
-
- Journal Article
- A1
- open access
Consumer responses to brands placed in YouTube movies: the effect of prominence and endorser expertise