Show 15 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: keyword exact "Advertising formats" Add to list Journal Article A1 From persuasive messages to tactics : exploring children’s knowledge and judgement of new advertising formats Pieter De Pauw (UGent) , Ralf De Wolf (UGent) , Liselot Hudders (UGent) and Veroline Cauberghe (UGent) (2018) NEW MEDIA & SOCIETY. 20(7). p.2604-2628 Add to list Journal Article A1 Promoting adolescents' moral advertising literacy in secondary education Britt Adams (UGent) , Tammy Schellens (UGent) and Martin Valcke (UGent) (2017) COMUNICAR. 52(25). p.93-102 Add to list Conference Paper C3 open access From persuasive messages to tactics : exploring children’s knowledge and judgment of new advertising formats Pieter De Pauw (UGent) , Ralf De Wolf (UGent) , Liselot Hudders (UGent) and Veroline Cauberghe (UGent) (2017) 67th Annual ICA conference, Abstracts.