Academic Bibliography

Search 200 years of publications by Ghent University researchers.

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Your filters: cql: author="VAN DEN BULTE, C" or (type any "bookEditor issueEditor" and editor="VAN DEN BULTE, C")

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- Journal Article
- A1
The effects of R&D team co-location on communication patterns among R&D, marketing, and manufacturing.

C VAN DEN BULTE and Rudy Moenaert

(1998) MANAGEMENT SCIENCE. 44(11) S1-S18 Part 2).
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- Book
Industrial buying and marketing: getting closer and nicer (?) Working paper DVSM; in review by Long Range Planning, 25 p.

C VAN DEN BULTE
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- Book
Do you differentiate your product by differentiating your marketing ? Wor king Paper DVSM; in review, 34 p.

C VAN DEN BULTE
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- Miscellaneous
People, power, participants: some pomo-graphic rhetoric that failed Wor king Paper, in review by IJRM, 19 p.

C VAN DEN BULTE
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- Miscellaneous
The concept of the marketing mix revisited: a case analysis of metaphor in marketing theory and management.

C VAN DEN BULTE