Show 100 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: subject exact "Social Sciences" cql: author exact 801001884584 or (type exact bookEditor and editor exact 801001884584) Add to list Book Chapter The effectiveness of regulatory (in)congruency: the moderating role of the message's rationality versus emotionality Erlinde Cornelis (UGent) , Leen Adams (UGent) and Veroline Cauberghe (UGent) (2011) Advances in advertising research : breaking new ground in theory and practice. In European advertising academy 2. p.1-18 Add to list Conference Paper C1 The effectiveness of regulatory (in)congruency: the moderating role of the message's rationality versus emotionality Erlinde Cornelis (UGent) , Leen Adams (UGent) and Veroline Cauberghe (UGent) (2010) ICORIA, 9th, Proceedings.