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Brand placement repetition in a fictional text
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The immediate versus delayed effects of an advertising literacy training on children's responses to product placement
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Do I know you? How brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
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Context matters : modeling the impact of context perceptions on the effectiveness of brand placement
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The impact of brand name placement in song lyrics on brand attitudes: does the attitude toward the artist matter?
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Advergames: the impact of brand prominence and game repetition on brand responses