Show 100 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: author="DECOCK, B" or (type exact bookEditor and editor="DECOCK, B") Add to list Miscellaneous Advertising Characteristics and the Attitude towards the Ad - A Study of 100 Likeable TV Commercials. Patrick De Pelsmacker (UGent) , B Decock and Maggie Geuens (UGent) (1998) Marketing and Research Today. 27(4) 166-79). Add to list Miscellaneous Likeability. Wat maakt TV-spots aantrekkelijk?, Diegem, Kluwer Business Press, 1999. B DECOCK and Patrick De Pelsmacker (UGent)