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When Children are Involved: Exploring the Role of UnderagedChildren in Influencer Marketing Content of Their Parents.
(2024) -
Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands
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Work it Baby! A Survey Study to Investigate the Role ofUnderaged Children and Privacy Management Strategies Within Parent Influencer Content.
(2024) -
- Journal Article
- open access
Work it baby! A survey study to investigate the role of underaged children and privacy management strategies within parent influencer content
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The Commodification of Childhood: A literature review to unveil how kidfluencers became important allies in the advertising process.
(2024) -
Scrolling through parenthood: a bibliometric analysis, literature review and future research agenda
(2024) -
Momfluencers as entertainment educators to promote breastfeeding : a conceptual model
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LUXURY BRANDS ENTER METAVERSE: USING NFTS AS A POWERFUL TOOL TO CONSTUCT DIGITAL DESIRABILITY IN PHYGITAL MARKETING
(2023) -
Love yourself : the impact of self-compassion versus appearance-focused fitfluencer messages on young adults' body satisfaction
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Children, children on our wall : an inquiry among experts and influencer parents to explore the risks, current and desired practices related to influencer sharenting on social media
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- Journal Article
- A1
- open access
Momfluencers als entertainmenteducators ter promotie van borstvoeding : een conceptueel model
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Sharenting for Profit: From amateur to professional parent content creators.
(2023) -
LIVE COMMERCE FOR LUXURY BRANDS: HOW LIVE STREAMER CHARACTERISTICS IMPACT UPON THE LUXURY BRAND PERCEPTIONS?
(2023) -
Evolution of digital marketing for luxury brands : from Web 1.0, Web 2.0. to Web 3.0
(2023) -
The persuasive power of cuteness? How portraying children within momfluencer content impacts followers’ engagement, advertising value and advertising effectiveness
(2023) -
Zelfcompassie versus uiterlijke focus. De impact van fitfluencerboodschappen op de lichaamstevredenheid en sportintenties van jongvolwassenen
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What’s for dinner? Ask Instagram : how mom influencers affect mothers’ healthy food choice behavior for their children
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I've got it from my mommy : how mom influencers affect other mothers' healthy food choice behavior of their children
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Product placement in a media multitasking environment : an experimental study among teenage children on the impact of product placement prominence while media multitasking
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- Journal Article
- A1
- open access
‘My mom got influenced by yours’ : the persuasiveness of mom influencers in relation to mothers' food assessments and decisions
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Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencers’ social media accounts
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Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencer accounts
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- Journal Article
- A1
- open access
Media multitasking : a bibliometric approach and literature review
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Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness
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- Journal Article
- A1
- open access
To fit in or to stand out? An eye-tracking study investigating online banner effectiveness in a media multitasking context
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Navigating through today’s media landscape : how media multitasking with television and internet affects advertising responses
(2020) -
- Conference Paper
- C1
- open access
Seeing, remembering and liking : the impact of media multitasking on advertising attention, memory and attitudes among children and adults
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An experimental study investigating children’s versus adults’ responses to TV advertising in a media multitasking context
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Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness
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The impact of advertising congruity and dynamics in a media multitasking context
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- Conference Paper
- C1
- open access
An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context
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How media multitasking reduces advertising irritation : the moderating role of the Facebook wall
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The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness
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The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness
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An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context
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The freedom to lose control: self-regulation difference in heavy versus light media multitaskers
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How media multitasking reduces advertising irritation: the moderating role of the Facebook wall