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Balance and sequence in online reviews: how perceived usefulness affects attitudes and intentions
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- Journal Article
- A1
- open access
Do you like what you recognize? The effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
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Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
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How advertising strategy affects brand and USP recall for new brands and extensions
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Attitudes toward the extension and parent brand in response to extension advertising
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Research in advertising: message, medium and context
Patrick De Pelsmacker (UGent) and Nathalie Dens(2009) -
Advertising for Extensions with Moderate Quality and/or Fit: Get the Right Focus
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Consumer Attitudes and Recall for Advertisements for New Brands and Extentions
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Remembering the brand and the message: the moderating influence of advertising strategy, branding strategy, and product involvement on brand and USP recall
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Extension attitude and feedback effects in response to extension advertising: the moderating role of product and brand symbolism