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Direct and indirect effects of retail promotions on sales and profits in the do-it-yourself market
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Comparing alternative sequential analysis methods for cross-selling in financial services marketing
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Manufacturer retailer promotion competition: customization of coupon target selection
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The impact of intermediaries and product characteristics on customer retention
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Quantifying credit scoring performance
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Predicting mail-order repeat buying: which variables matter?
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Databankgestuurd onderzoek voor Customer Relationship Management
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Retentie als middel voor winst-optimalisatie voor financiële instellingen
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Attrition in the Financial Services Industry
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Direct and Indirect Effects of Retail Promotions on Sales and Profits