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The floor is nearer than the sky: how looking up or down affects construal level
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Landscapes as an ad/disadvantage in food advertising
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To squeeze or not to squeeze: how squeeze tubes affect consumers' serving sizes
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Marketingcommunicatie
(2015) -
The impact of physical versus symbolic presence on impulsive behavior in an online and offline grocery environment
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Disrupting the Healthy-Tasty Trade-off: the Case of Food Shape Modifications
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How variety in flavors within indulgent and healthy food options affects perceived healthiness and preference for promotion types
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PP for 'product placement' or 'puzzled public'? The effectiveness of symbols as warnings of product placement and the moderating role of brand recall
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The influence of mood on attitude-behavior consistency
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The influence of ad-evoked feelings on brand evaluations: empirical generalizations from consumer responses to more than 1000 TV commercials