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Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
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- Journal Article
- A1
- open access
The value of context-specific studies for marketing
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- Journal Article
- A1
- open access
Forecast adjustments during post-promotional periods
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The impact of adverse life events on salesperson relationships with customers
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Mock meat in the butchery : nudging consumers toward meat substitutes
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The commercial consequences of collective layoffs : close the plant, lose the brand?
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A data-driven framework for predicting weather impact on high-volume low-margin retail products
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The impact of text valence, star rating and rated usefulness in online reviews
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Forecasting from time series subject to sporadic perturbations : effectiveness of different types of forecasting support
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- PhD Thesis
- open access
Salespeople are from Mars, purchasers are from Venus : matching sales to purchasing
(2017)