Ghent University Academic Bibliography

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Evaluative conditioning as a symbolic phenomenon: on the relation between evaluative conditioning, evaluative conditioning via instructions, and persuasion

Jan De Houwer (UGent) and Sean Joseph Hughes (UGent)

(2016) SOCIAL COGNITION. 34(5). p.480-494
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Toying with children’s emotions, the new game in town? The legality of advergames in the EU

Valerie Verdoodt, Damian Clifford and Eva Lievens (UGent)

(2016) COMPUTER LAW & SECURITY REVIEW. 32(4). p.599-614
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Advertising adaptation versus standardization effectiveness in open and closed markets

Mahdi Rajabi, Nathalie Dens and Patrick De Pelsmacker (UGent)

(2015) ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING. p.177-190
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De impact van emotionele communicatie op de gepercipieerde oprechtheid en de reputatie van organisaties in crisis

An-Sofie Claeys (UGent) and Veroline Cauberghe (UGent)

(2015) TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP. 43(3). p.220-233
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Hooked on a feeling: affective anti-smoking messages are more effective than cognitive messages at changing implicit evaluations of smoking

Colin Smith and Jan De Houwer (UGent)

(2015) FRONTIERS IN PSYCHOLOGY. 6.
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EXPERT REVIEWERS BEWARE! THE EFFECTS OF REVIEW SET BALANCE, REVIEW SOURCE AND REVIEW CONTENT ON CONSUMER RESPONSES TO ONLINE REVIEWS

Nathalia Purnawirawan, Nathalie Dens and Patrick De Pelsmacker (UGent)

(2014) JOURNAL OF ELECTRONIC COMMERCE RESEARCH. 15(3). p.162-178
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The impact of persuasive messages on IAT performance is moderated by source attractiveness and likeability

Colin Smith (UGent) and Jan De Houwer (UGent)

(2014) SOCIAL PSYCHOLOGY. 45(6). p.437-448
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Involvement, tolerance for ambiguity, and type of service moderate the effectiveness of probability marker usage in service advertising

IB Banks and Patrick De Pelsmacker (UGent)

(2014) JOURNAL OF ADVERTISING. 43(2). p.196-209
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Brand trait transference: when celebrity endorsers acquire brand personality traits

Ioannis Arsenakis (UGent) , DH Silvera and Mario Pandelaere (UGent)

(2014) JOURNAL OF BUSINESS RESEARCH. 67(7). p.1537-1543
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Being healthy or looking good? The effectiveness of health versus appearance focused arguments in two-sided messages

Erlinde Cornelis (UGent) , Veroline Cauberghe (UGent) and Patrick De Pelsmacker (UGent)

(2014) JOURNAL OF HEALTH PSYCHOLOGY. 19(9). p.1132-1142

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Academic Bibliography

Evaluative conditioning as a symbolic phenomenon: on the relation between evaluative conditioning, evaluative conditioning via instructions, and persuasion

Toying with children’s emotions, the new game in town? The legality of advergames in the EU

Advertising adaptation versus standardization effectiveness in open and closed markets

De impact van emotionele communicatie op de gepercipieerde oprechtheid en de reputatie van organisaties in crisis

Hooked on a feeling: affective anti-smoking messages are more effective than cognitive messages at changing implicit evaluations of smoking

EXPERT REVIEWERS BEWARE! THE EFFECTS OF REVIEW SET BALANCE, REVIEW SOURCE AND REVIEW CONTENT ON CONSUMER RESPONSES TO ONLINE REVIEWS

The impact of persuasive messages on IAT performance is moderated by source attractiveness and likeability

Involvement, tolerance for ambiguity, and type of service moderate the effectiveness of probability marker usage in service advertising

Brand trait transference: when celebrity endorsers acquire brand personality traits

Being healthy or looking good? The effectiveness of health versus appearance focused arguments in two-sided messages

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