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The impact of media multitasking on the cognitive and attitudinal responses to television commercials: the moderating role of type of advertising appeal
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Fundraising in an interactive online environment
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- Journal Article
- A1
- open access
The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children
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- Journal Article
- A1
- open access
Social threat appeals in commercial advertising: the moderating impact of perceived level of self-efficacy and self-esteem on advertising effectiveness
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- Conference Paper
- C1
- open access
Facts versus feelings? The effectiveness of hard versus soft sell appeals in online advertising
(2015) -
What makes crisis response strategies work? The impact of crisis involvement and message framing
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Regulatory congruence effects in two-sided advertising: the mediating role of processing fluency and processing depth
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How does perceived effectiveness affect adults' ethical acceptance of anti-obesity threat appeals to children? When the going gets tough, the audience gets going
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- Journal Article
- A2
- open access
Assessing the what is beautiful is good stereotype and the influence of moderately attractive and less attractive advertising models on self-perception, ad attitudes, and purchase intentions of 8–13-year-old children
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Impact of flow on recognition of and attitudes toward in-game brand placements : brand congruence and placement prominence as moderators