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- Journal Article
- A1
- open access
Healthy advertising coming to its senses : the effectiveness of sensory appeals in healthy food advertising
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- Journal Article
- A1
- open access
A match made in heaven or down under? The effectiveness of matching visual and verbal horizons in advertising
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Does the eye catch it all? The impact of consuming with our eyes on marketing effectiveness
(2018) -
- Journal Article
- A1
- open access
From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements
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Honey they shrank the food! An integrative study of the impact of food granularity and its operationalization mode on consumption
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A MATCH MADE IN HEAVEN OR DOWN UNDER
(2017) -
Healthy food ads ‘prevent’ whereas ads for unhealthy food ‘promote’: time for a change? A content analysis of healthy and unhealthy food magazine ads.
(2016) -
The More, the Better? The Impact of Sensorial Appeals in Healthy Food Advertising
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Change in horizon, change in food attitudes?
(2015)