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Academic Bibliography

Search 200 years of publications by Ghent University researchers.

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1 – 10 of 298 publications

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book (19)
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Your filters: cql: author="de pelsmacker, patrick" or (type any "bookEditor journalEditor issueEditor" and editor="d...

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The processing of native advertising compared to banner advertising : an eye-tracking experiment

Freya De Keyzer (UGent) , Nathalie Dens and Patrick De Pelsmacker (UGent)

(2023) ELECTRONIC COMMERCE RESEARCH. 23(3). p.1921-1940
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How and when personalized advertising leads to brand attitude, click, and WOM intention

Freya De Keyzer (UGent) , Nathalie Dens and Patrick De Pelsmacker (UGent)

(2022) JOURNAL OF ADVERTISING. 51(1). p.39-56
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- Journal Article
- A2
The effects of model ethnicity in charity appeals for local and global charities

Patrick De Pelsmacker (UGent) , Nathalie Dens and Sarah De Meulenaer

(2022) JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING. 34(1). p.129-148
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The effects of brand placement disclosures in fiction

Yana R. Avramova, Nathalie Dens and Patrick De Pelsmacker (UGent)

(2022) JOURNAL OF ADVERTISING. 51(4). p.450-450
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- Journal Article
- A1
- open access
Valence and attribute repetition in negative sets of online reviews : (when) can positive reviews overcome negative ones?

Ana Isabel Lopes, Nathalie Dens and Patrick De Pelsmacker (UGent)

(2022) JOURNAL OF ELECTRONIC COMMERCE RESEARCH. 23(1). p.1-12
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- Journal Article
- A1
What is wrong with advertising research and how can we fix it?

Patrick De Pelsmacker (UGent)

(2021) INTERNATIONAL JOURNAL OF ADVERTISING. 40(5). p.835-848
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- Book
Marketing communications : a European perspective

Patrick De Pelsmacker (UGent) , Maggie Geuens (UGent) and Joeri Van den Bergh

(2021)
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Brand placement across media : the interaction of placement modality and frequency in film versus text

Yana R. Avramova, Nathalie Dens and Patrick De Pelsmacker (UGent)

(2021) JOURNAL OF BUSINESS RESEARCH. 128. p.20-30
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Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis

Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker (UGent) and Freya De Keyzer (UGent)

(2021) ONLINE INFORMATION REVIEW. 45(1). p.1-20
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Do personality- and self-congruity matter for the willingness to pay more for ecotourism? An empirical study in Flanders, Belgium

Ingrid Moons, Patrick De Pelsmacker (UGent) and Camilla Barbarossa

(2020) JOURNAL OF CLEANER PRODUCTION. 272.

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