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The development and testing of a 'child-proof' advertising disclosure to disclose embedded advertising to children
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- Journal Article
- A1
- open access
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
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The Development and Testing of a “Child-Proof” Advertising Disclosure to Disclose Embedded Advertising to Children
(2018) -
Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition
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Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
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Technical development of an advertising disclosure to disclose embedded advertising to minors : a brief report in the framework of the AdLit research project.
(2017) -
Game yourself advertising literate! A series of serious mini-games aimed at enhancing children's advertising literacy
(2017) -
Embedded online marketing targeting children and young-adolescents : investigating advertising literacy and behavioral intentions
(2016) -
Young adolescents and advertising on social network games: a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention
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Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play