Ghent University Academic Bibliography

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- Conference Paper
- C3
The impact of television and ICT use on communal eating patterns, diet and health

Charlotte De Backer, Karolien Poels, Koen Ponnet (UGent) , H Lin and P Che

(2011) Oxford Internet Institute Symposium on Food and ICT.
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- Conference Paper
- C3
A fun game brings more fame : how digital game experiences influence the effectiveness of in-game advertising

Karolien Poels and Laura Herrewijn (UGent)

(2010)
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- Book Chapter
A fun game brings more fame : how digital game experiences influence the effectiveness of in-game advertising

Laura Herrewijn (UGent) and Karolien Poels

(2010) GAME \\ PLAY \\ SOCIETY : contributions to Contemporary Computer Game Studies.
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- Book Chapter
Reclame in een internationale context

Katrien Berte (UGent) , Liselot Hudders (UGent) and Karolien Poels

(2009) De internationale communicatie. p.225-251
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- Conference Paper
- C1
Advertising: Breaking through the clutter by stepping out of line?

Karolien Poels and S DEWITTE

(2006) Proceedings of the 5th International Conference on Research in Advertising.
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- Journal Article
- A1
How to capture the heart? Reviewing 20 years of emotion measurement in advertising

Karolien Poels and S DEWITTE

(2006) JOURNAL OF ADVERTISING RESEARCH. 46(1). p.18-37
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- Book Chapter
"Oh nee, diarree! Het verschil in gedragsintenties bij persuasieve communicatie gericht op opluchting versus vreugde

S DEWITTE and Karolien Poels

(2005) Management Jaarboek 2005. p.165-169
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- Journal Article
- A2
Emotionele reacties op reclamestimuli: een evaluatie van verschillende meetmethoden

Karolien Poels and Patrick Vyncke (UGent)

(2005) Tijdschrift voor communicatiewetenschap. 33(2). p.95-107
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- Conference Paper
- C3
Changing roles, changing preferences? Exploring the impact of gender identity on primary affective reactions to sex-specific advertising stimuli

Karolien Poels, Siegfried Dewitte and Patrick Vyncke (UGent)

(2005) 34th European Marketing Academy Conference, Abstracts.
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- Conference Paper
- C3
Changing roles, changing preferences?: the dual impact of gender identity on primary affective reactions to sex-specific advertising stimuli

Karolien Poels, Siegfried Dewitte and Patrick Vyncke (UGent)

(2005) Consumer Personality and Research Methods Conference, Proceedings.

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Academic Bibliography

The impact of television and ICT use on communal eating patterns, diet and health

A fun game brings more fame : how digital game experiences influence the effectiveness of in-game advertising

A fun game brings more fame : how digital game experiences influence the effectiveness of in-game advertising

Reclame in een internationale context

Advertising: Breaking through the clutter by stepping out of line?

How to capture the heart? Reviewing 20 years of emotion measurement in advertising

"Oh nee, diarree! Het verschil in gedragsintenties bij persuasieve communicatie gericht op opluchting versus vreugde

Emotionele reacties op reclamestimuli: een evaluatie van verschillende meetmethoden

Changing roles, changing preferences? Exploring the impact of gender identity on primary affective reactions to sex-specific advertising stimuli

Changing roles, changing preferences?: the dual impact of gender identity on primary affective reactions to sex-specific advertising stimuli

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