Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: author="Ouvrein, Gaëlle" or (type any "bookEditor issueEditor" and editor="Ouvrein, Gaëlle") Add to list Journal Article A1 open access The web of influencers : a marketing-audience classification of (potential) social media influencers Gaëlle Ouvrein, Sara Pabian, David Giles, Liselot Hudders (UGent) and Charlotte De Backer (2021) JOURNAL OF MARKETING MANAGEMENT. 37(13-14). p.1313-1342