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Let the games begin: de impact van merkintegratie en het herhaald spelen van een advergame op merkreacties
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Being there or being lost? The context effects of TV programme induced interactivity on advertising: responses and the moderating role of need for cognition
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The effectiveness of telescopic TV ads delivered via IDTV: the impact of the amount of information and the level of interactivity on brand responses
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Being there or being lost. TV program embedded interactivity and advertising responses
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Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool
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Opportunities and thresholds of advertising on interactive digital TV: a view from advertising professionals
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Is there a future for Advertising on IDTV?