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Consumers’ motivations for lurking and posting in brand communities on social networking sites
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Conducting international consumer research with children : challenges and potential solutions
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Is old news no news? The impact of self-disclosure by organizations in crisis
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- Journal Article
- A1
- open access
Social threat appeals in commercial advertising: the moderating impact of perceived level of self-efficacy and self-esteem on advertising effectiveness
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Can't see the forest for the trees? The effect of media multitasking on cognitive processing style
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The inoculating effect of message sidedness on adolescents' binge drinking intentions: the moderating role of issue involvement
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Players' expertise and competition with others shape the satisfaction of competence needs, gaming gratifications, and contingent self-esteem in a gaming context
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Social health education programs at school: investigating the integration of serious games in the curriculum
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Impact of flow on recognition of and attitudes toward in-game brand placements : brand congruence and placement prominence as moderators
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Comparing TV ads and advergames targeting children: the impact of persuasion knowledge on behavioral responses