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- Conference Paper
- C3
- open access
Gambling sponsorships in sport : a systematic review of the scientific literature
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Are current responsible gambling messages responsible? The effectiveness of Dutch prevention messages on gambling advertising
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You're on my team! Impact of team identification and team performance on the efficacy of gambling sports sponsorship
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- Journal Article
- A1
- open access
The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations
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How to become a millionaire in three steps? An experimental study on the persuasive power of financial advice by finfluencers
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Shaping consumers for a better future : the importance of shared vision in socialization
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The impact of employee empathy on brand trust in organizational complaint response emails : a closer look at linguistic realization
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Live commerce for luxury brands : how live streamer characteristics impact upon the luxury brand perceptions?
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- Journal Article
- A1
- open access
Red light or green light? Netflix series’ Squid Game influence on young adults’ gambling-related beliefs, attitudes and behaviors, and the role of audience involvement
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Uncovering the YouTube generation : a multi-method approach to unveil the challenges YouTube advertising poses for preschool children
(2023)