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- 2020
- The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers (2020) International Journal of Advertising. p.1-49
- Building a luxury brand on Instagram : the case of Delvaux (2020) MARCHÉ & ORGANISATIONS. 37. p.55-71
- Navigating through today’s media landscape : how media multitasking with television and internet affects advertising responses (2020)
- Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising (2020) INTERNATIONAL JOURNAL OF ADVERTISING. 39(1). p.94-130
- Moving forward : the effectiveness of online apologies framed with hope on negative behavioural intentions in crises (2020) JOURNAL OF BUSINESS RESEARCH. 109. p.621-636
- Disclosure of vlog advertising targeted to children (2020) JOURNAL OF INTERACTIVE MARKETING. 52. p.1-19
- My friend as an endorser: How likes and comments on social network advertising influence young adolescents’ attention and attitudes (2020)
- Cycling for a sustainable future : stimulating children to cycle to school via a synergetic combination of informational and behavioral interventions (2020) SUSTAINABILITY. 12(8).
- How biased minds drive sustainable behavioral change : an interdisciplinary multi-method approach on sustainable use of acaricides in beef cattle (2020)
- Revisiting Co-Creation: Necessary Success Factors for Crowdsourcing Ideas in a Consumer Business Setting (2020) Journal of Marketing and Communication. 3(1). p.95-116