1 – 10 of 252
- show: 10
- |
- sort: year (new to old)
- |
- Export
- 2022
- How style persuades : the persuasive effects of rhetorical figures in political speeches (2022) ICA 2022, 72nd Annual ICA Conference, Abstracts.
- If it sounds right, it seems right : the persuasive effects of rhetorical figures in political speech (2022) Etmaal van de communicatiewetenschap, Abstracts.
- Community Service Learning : engaging social science students (2022) Engaged Learning in Belgium. In IDC Impact Series 2. p.25-48
- Product placement in a media multitasking environment : an experimental study among teenage children on the impact of product placement prominence while media multitasking (2022) 2022 American Academy of Advertising Annual Conference, Abstracts.
- The impact of employee empathy on brand trust in organizational complaint response emails : a closer look at linguistic realization (2022) INTERNATIONAL JOURNAL OF BUSINESS COMMUNICATION.
- Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram (2022) INTERNATIONAL JOURNAL OF ADVERTISING. 41(1). p.128-149
- Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts (2022) INTERNATIONAL JOURNAL OF ADVERTISING. 41(1). p.178-204
- Impact of thin-ideals in influencer posts promoting foods high versus low in nutritional value on tweens’ healthy food choice behavior (2022) 2022 American Academy of Advertising Annual Conference, Abstracts.
- #Managedbymom : how are kidfluencers presented online? A qualitative study with kidfluencers and their parents (2022) Etmaal van de communicatiewetenschap, Abstracts.
- Figuring out political rhetoric : a quantitative content analysis of the use of rhetorical figures on the 2018 Flemish municipal election day (2022) ACTA POLITICA.