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- 2022
- Exploring Teenagers’ Folk Theories and Coping Strategies Regarding Commercial Data Collection and Personalized Advertising (2022) Media and Communication. 10(1).
- 2021
- Gambling advertising targeted at Belgian young adults (2021) ICORIA 2021, 19th International Conference on Research in Advertising, Proceedings.
- Narrating pain to make you understand : using novel metaphors to increase empathy (2021) ICORIA 2021, 19th International Conference on Research in Advertising, Proceedings.
- The power of Facebook friends : an investigation of young adolescents’ processing of social advertising on social networking sites (2021) COMMUNICATIONS-EUROPEAN JOURNAL OF COMMUNICATION RESEARCH.
- The impact of employee empathy on brand trust in organizational complaint response emails : a closer look at linguistic realization (2021) INTERNATIONAL JOURNAL OF BUSINESS COMMUNICATION.
- Children’s perceptions of fairness in a data disclosure context : the effect of a reward on the relationship between privacy literacy and disclosure behavior (2021) TELEMATICS AND INFORMATICS. 61.
- Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts (2021) INTERNATIONAL JOURNAL OF ADVERTISING. p.1-26
- The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers (2021) INTERNATIONAL JOURNAL OF ADVERTISING. p.1-49
- Digital food marketing to children : how an influencer's lifestyle can stimulate healthy food choices among children (2021) APPETITE. 162.
- How to empower parental responsibility : parents’ views on personalized advertising and online data collection (2021) 19th Annual International Conference on Communication and Mass Media, Abstracts.