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- 2025
- Inspiration or pressure? The effect of TikTok videos of fitfluencers posing on adolescents’ body satisfaction and intention to work out (2025) Academy of Marketing Science (AMS) 49th Annual Conference, Abstracts.
- #Fittok : the impact of fitfluencers’ TikTok videos on adolescents’ body satisfaction, workout intention, and behavior (2025) Etmaal van de Communicatiewetenschap 2025, Abstracts.
- Does the quest for healthy choices lead to misinterpretations? How health signalling cartoons can alter resistance towards child-targeted snack packaging among parents (2025) Etmaal van de Communicatiewetenschap 2025, Abstracts.
- Managing authenticity in a kidfluencers’ world : a qualitative study with kidfluencers and their parents (2025) NEW MEDIA & SOCIETY. 27(6). p.3240-3263
- Tell me why : the impact of mindful sharenting explanations by momfluencers : an experimental study with mothers (2025) NEW MEDIA & SOCIETY.
- Protecting children on social media : developing an intervention for influencer sharenting (2025) TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP. 53(3). p.222-256
- Cute but concerning : investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness (2025) INTERNATIONAL JOURNAL OF ADVERTISING. 44(3). p.484-515
- The (un)necessity of child portrayal in momfluencer content : exploring mothers’ perspectives on influencer sharenting through in-depth interviews (2025) INFORMATION COMMUNICATION & SOCIETY. 28(7). p.1287-1307
- The silver lining of fitfluencers : a multi-method investigation of fitfluencers’ impact on adolescents’ body image and exercise (2025)
- #Fittok : how fitfluencers' videos on tiktok impact adolescents' body satisfaction, workout intention, and behavior (2025) PSYCHOLOGY & MARKETING. 42(6). p.1563-1587
- Does the quest for healthy choices lead to misinterpretations? How health signalling cartoons can alter resistance towards child-targeted snack packaging among parents : an abstract (2025) AMS Annual Conference 2025, Abstracts.
- Influencer children as marketing vehicles? Methodological guide to using intervention mapping for developing an influencer sharenting intervention (2025) Academy of Marketing Science (AMS) 49th Annual Conference, Abstracts.
- Work it baby! A survey study to investigate the role of underaged children and privacy management strategies within parent influencer content (2025) NEW MEDIA & SOCIETY. 27(6). p.3081-3101
- Turning likes into lifts : understanding how adolescents experience fitfluencer content and the opportunities it offers them (2025) INTERNATIONAL JOURNAL OF QUALITATIVE STUDIES ON HEALTH AND WELL-BEING. 20(1).
- The place of a child on platforms : responsibilities, obligations, and expectations (2025) Child Influencers Platforms Platformisation Influencer Economy Kids.
- 2024
- #Fittok : the impact of fitfluencers’ workout TikTok videos on adolescents’ intention to work out and body satisfaction (2024) ICORIA 2024 : the 22nd International Conference on Research in Advertising, Abstracts.
- How different goals drive attention : an in-depth study on how parental feeding goals influence the assessment of child-targeted packaging cues (2024) American Academy of Advertising 2024, Abstracts.
- Sharing cute faces as a new revenue model : conceptualisation of the influencer sharenting phenomena (2024) Sharenting practices, consequences and protective measures. In Palgrave studies in cyberpsychology (PASCY) p.65-82
- Shared childhoods : the origins of portraying children and families and the development of sharenting (2024) Sharenting practices, consequences and protective measures. In Palgrave studies in cyberpsychology (PASCY) p.1-16
- The (un)necessity of child portrayal in momfluencer content : exploring young mothers' perspectives on influencer sharenting through in-depth interviews (2024) Etmaal van de Communicatiewetenschap 2024, Abstracts.
- Little stars, major concerns : a multi-method exploration into the role of children in influencer sharenting content (2024)
- Turning likes into lifts : understanding adolescents’ motives, perceptions, impact, and perceived opportunities of following fitfluencers on social media (2024) European Communication Science Event (ECSE), Abstracts.
- When children are involved : exploring the role of underaged children in influencer marketing content of their parents (2024) American Academy of Advertising Conference 2024, Abstracts.
- Work it baby! A survey study to investigate the role of underaged children and privacy management strategies within parent influencer content (2024) Etmaal van de Communicatiewetenschap 2024, Abstracts.
- How different goals drive attention : an interview study on how parental feeding goals influence the assessment of child-targeted food packaging cues (2024) APPETITE. 203.
- #Workoutathome : how instructions in the captions of fitfluencers’ posts impact adolescents’ body satisfaction and intention to exercise (2024) Etmaal van de Communicatiewetenschap 2024, Abstracts.
- Sharenting practices, consequences and protective measures Michel Walrave, Liselot Hudders UGent, Ini Vanwesenbeeck and Emma Beuckels UGent (2024) In Palgrave studies in cyberpsychology
- Rethinking our habits : development and effects of interventions to promote mindful sharenting (2024) Sharenting practices, consequences and protective measures. In Palgrave studies in cyberpsychology p.157-176
- #workoutathome : how instructions in the captions of fitfluencers’ posts impact adolescents’ body satisfaction and intention to exercise (2024) HEALTH COMMUNICATION. 39(13). p.3044-3058
- Child’s privacy versus mother’s fame : unravelling the biased decision-making process of momfluencers to portray their children online (2024) INFORMATION COMMUNICATION & SOCIETY. 27(2). p.297-313
- One big happy family? The legal implications of commercial sharenting (2024) Sharenting practices, consequences and protective measures. In Palgrave studies in cyberpsychology p.139-156
- Little stars, big troubles? Testing the effectiveness of an influencer sharenting intervention to promote mindful sharenting behaviors (2024) Annual Conference of Association of Internet Researchers, Abstracts.
- 2023
- The persuasive power of cuteness? How portraying children within momfluencer content impacts followers’ engagement, advertising value and advertising effectiveness (2023) ICORIA 2023 : 21st International Conference on Research in Advertising, Abstracts.
- The challenge of being a parent : an explorative study on how child-targeted food packaging influences parents' goals and decision making (2023) Etmaal van de Communicatiewetenschap 2023, Abstracts. p.458-459
- Children, children on our wall : an inquiry among experts and influencer parents to explore the risks, current and desired practices related to influencer sharenting on social media (2023) Etmaal van de Communicatiewetenschap 2023, Abstracts. p.407-408
- Uncovering the YouTube generation : a multi-method approach to unveil the challenges YouTube advertising poses for preschool children (2023)
- A qualitative approach to unravel young children’s advertising literacy for YouTube advertising : in-depth interviews with children and their parents (2023) YOUNG CONSUMERS. 24(1). p.74-94
- Preschoolers and advertising : a systematic literature review and future research agenda on the effects of advertising on preschool children (2023) JOURNAL OF ADVERTISING. 52(3). p.439-455
- Surveying dog owners’ use and understanding of, and communication with veterinarians about, complementary and alternative veterinary medicine (2023) VETERINARY RECORD. 192(11).
- 2022
- The emergence of momangers and the digital identity construction of kidfluencers : a qualitative study with kidfluencers and their parents (2022) 2022 American Academy of Advertising Annual Conference, Abstracts.
- #Managedbymom : how are kidfluencers presented online? A qualitative study with kidfluencers and their parents (2022) Etmaal van de Communicatiewetenschap 2022, Abstracts.
- Contrasting the fitness ideal : how fitfluencers can impact on adolescents’ physical activity using a self-regulatory intervention (2022) ICORIA 2022, the 20th International Conference on Research in Advertising, Proceedings. p.1-23
- Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencers’ social media accounts (2022) 10th Child and Teen Consumption Conference, Abstracts.
- Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencer accounts (2022) 10th Child and Teen Consumption Conference, Abstracts.
- Children's resilience during Covid‐19 confinement : a child's perspective : which general and media coping strategies are useful? (2022) JOURNAL OF COMMUNITY PSYCHOLOGY. 50(3). p.1503-1520
- Child’s privacy versus mother’s fame : a privacy calculus perspective on momfluencer marketing (2022) 10th Child and Teen Consumption Conference, Abstracts.
- Child’s privacy versus mother’s fame : a privacy calculus perspective on momfluencer marketing (2022) ICORIA 2022, the 20th International Conference on Research in Advertising, Abstracts.
- A qualitative approach to unravel preschoolers’ YouTube advertising literacy : in-depth interviews with children and their parents (2022) 10th Child and Teen Consumption Conference, Abstracts.
- Ad or not? The role of disclosures in sponsored YouTube videos aimed at preschool children (2022) Etmaal van de Communicatiewetenschap 2022, Abstracts.
- Ad or not? The role of advertising disclosures in youtube kidfluencer videos aimed at preschool children (2022) ICORIA 2022, the 20th International Conference on Research in Advertising, Abstracts.
- Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers (2022) JOURNAL OF BROADCASTING & ELECTRONIC MEDIA. 66(2). p.213-234
- 2021
- Too young to know? Preschool children’s knowledge and understanding of (digital) advertising (2021) Etmaal van de Communicatiewetenschap 2021, Abstracts.
- Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers (2021) ICORIA 2021, Authenticity, Narratives and History, Abstracts.
- Horse owners’ attitudes towards and motivators for using complementary and alternative veterinary medicine (2021) VETERINARY RECORD. 189(2).
- How adolescents use social media to cope with feelings of loneliness and anxiety during COVID-19 lockdown (2021) CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING. 24(4). p.250-257
- 2020
- Seeing, remembering and liking : the impact of media multitasking on advertising attention, memory and attitudes among children and adults (2020) American Academy of Advertising, AAA Annual Conference, Proceedings.
- Understanding the YouTube generation : how preschoolers process television and YouTube advertising (2020) CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING. 23(6). p.426-432
- Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence (2020) JOURNAL OF INTERACTIVE MARKETING. 49. p.94-106
- Parent-child communication about internet use and acceptance of parental authority (2020) JOURNAL OF BROADCASTING & ELECTRONIC MEDIA. 64(1). p.1-19
- Parents’ concerns over internet use, their engagement in interaction restrictions, and adolescents’ behavior on social networking sites (2020) YOUTH & SOCIETY. 52(8). p.1569-1581
- 2019
- Towards a biased mindset : an extended theory of planned behaviour framework to predict farmers' intention to adopt a sustainable mange control approach (2019) PREVENTIVE VETERINARY MEDICINE. 169.
- 2018
- Parents’ role in adolescents’ sexting behaviour (2018) Sexting. In Palgrave Studies in Cyberpsychology p.63-80
- The Development and Testing of a “Child-Proof” Advertising Disclosure to Disclose Embedded Advertising to Children (2018)
- The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising (2018) JOURNAL OF ADVERTISING. 47(3). p.255-269
- The development and testing of a 'child-proof' advertising disclosure to disclose embedded advertising to children (2018) 68th Annual ICA Conference, Abstracts.
- 2017
- Improving advertising literacy by ‘cueing’ : a report in the framework of the AdLit research project (2017)
- Investigating the effectiveness of advertising cues : a report in the framework of the AdLit research project (2017)
- Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition (2017) JOURNAL OF CONSUMER BEHAVIOUR. 16(1). p.23-33
- Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes (2017) INTERNATIONAL JOURNAL OF ADVERTISING. 36(4). p.520-541
- Technical development of an advertising disclosure to disclose embedded advertising to minors : a brief report in the framework of the AdLit research project. (2017)
- Game yourself advertising literate! A series of serious mini-games aimed at enhancing children's advertising literacy (2017)
- 2016
- Embedded online marketing targeting children and young-adolescents : investigating advertising literacy and behavioral intentions (2016)
- Advertising on social network games : an examination of the relationships among young-adolescents’ need for cognition, perspective taking, advertising literacy and purchase intentions (2016) Etmaal van de Communicatiewetenschap 2016, Abstracts.
- Reclamewijsheid van Vlaamse jongeren in een sociaalnetwerkgame : vergelijkende studie tussen billboardreclame en productgebruik (2016) KIND EN ADOLESCENT. 37(1). p.38-57
- Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play (2016) JOURNAL OF CONSUMER BEHAVIOUR. 15(1). p.38-47
- Young adolescents and advertising on social network games: a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention (2016) JOURNAL OF ADVERTISING. 45(2). p.183-197
- Children's advertising literacy: recognition and understanding of banners and the role of need for cognition and advertising literacy classes (2016) TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP. 44(1).
- 2015
- Children and advertising on social network games : a structural equation model of parental media mediation, advertising literacy and pester intent (2015) Paper presented at Annual Conference of the International Communication Association,.
- Jong-adolescenten en reclame binnen een sociaalnetwerk game: samenhang tussen reclamewijsheid, ouderlijke mediatiestijlen en gedragsintentie (2015) Paper op Etmaal van de communicatiewetenschappen 'The interdisciplinary turn in communication sciences'.
- Young adolescents and advertising on sociaal network games: the influence of parents and school on advertising literacy and behavioural intentions (2015) TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP. 43(4).
- 2014
- Children’s attitudinal and behavioral response to advergaming: product involvement, brand attitude and persuasion knowledge (2014) Paper presented at ICA 2014 Conference Communication and 'the Good Life’.
- Children and Advergames: The role of product involvement, brand attitude and persuasion knowledge in brand attitudes changes and purchase intentions of children (2014) Paper presented at Child and Teen Consumption Conference.
- 2012
- Cognitive development in a digital world. Children and persuasion knowledge (2012) Paper presented at Nefca conference.
- Just a child’s play? Parents and school influencing children’s persuasion knowledge of advergames (2012) 5th International Conference on Multidisciplinary Perspectives on Child and Teen Consumption.