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- 2016
- Embedded online marketing targeting children and young-adolescents : investigating advertising literacy and behavioral intentions (2016)
- Advertising on social network games – an examination of the relationships among young-adolescents’ need for cognition, perspective taking, advertising literacy and purchase intentions (2016) Paper presented at Etmaal van de Communicatiewetenschap.
- Reclamewijsheid van Vlaamse jongeren in een sociaalnetwerkgame : vergelijkende studie tussen billboardreclame en productgebruik (2016) KIND EN ADOLESCENT. 37(1). p.38-57
- Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play (2016) JOURNAL OF CONSUMER BEHAVIOUR. 15(1). p.38-47
- Young adolescents and advertising on social network games: a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention (2016) JOURNAL OF ADVERTISING. 45(2). p.183-197
- Children's advertising literacy: recognition and understanding of banners and the role of need for cognition and advertising literacy classes (2016) TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP. 44(1).
- 2015
- Children and advertising on social network games : a structural equation model of parental media mediation, advertising literacy and pester intent (2015) Paper presented at Annual Conference of the International Communication Association,.
- Jong-adolescenten en reclame binnen een sociaalnetwerk game: samenhang tussen reclamewijsheid, ouderlijke mediatiestijlen en gedragsintentie (2015) Paper op Etmaal van de communicatiewetenschappen 'The interdisciplinary turn in communication sciences'.
- Young adolescents and advertising on sociaal network games: the influence of parents and school on advertising literacy and behavioural intentions (2015) TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP. 43(4).
- 2014
- Children and Advergames: The role of product involvement, brand attitude and persuasion knowledge in brand attitudes changes and purchase intentions of children (2014) Paper presented at Child and Teen Consumption Conference.