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    On realising the utopian potential of big data analytics for maximising return on marketing investments Dries Benoit UGent, S. Lessmann and W. Verbeke (2020) JOURNAL OF MARKETING MANAGEMENT. 36(3-4). p.233-247
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    Gaussian processes for daily demand prediction Wai Tsang and Dries Benoit UGent (2020) JOURNAL OF FORECASTING. 39(3). p.551-568
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    From one-class to two-class classification by incorporating expert knowledge : novelty detection in human behaviour Dieter Oosterlinck, Dries Benoit UGent and Philippe Baecke UGent (2020) EUROPEAN JOURNAL OF OPERATIONAL RESEARCH. 282(3). p.1011-1024
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    The role of marketer-generated content in customer engagement marketing Matthijs Meire, Kelly Hewett, Michel Ballings, V. Kumar and Dirk Van den Poel UGent (2019) JOURNAL OF MARKETING. 83(6). p.21-42
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    Evaluating multi-label classifiers and recommender systems in the financial service sector Matthias Bogaert UGent, Justine Lootens, Dirk Van den Poel UGent and Michel Ballings (2019) EUROPEAN JOURNAL OF OPERATIONAL RESEARCH. 279(2). p.620-634
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    Bayesian cylindrical data modeling using Abe-Ley mixtures Nasrin Sadeghianpourhamami, Dries Benoit UGent, Dirk Deschrijver UGent and Chris Develder UGent (2019) APPLIED MATHEMATICAL MODELLING. 68. p.629-642
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    Robust Bayesian seemingly unrelated regression model Chamberlain Mbah UGent, Kris Peremans, Stefan Van Aelst and Dries Benoit UGent (2019) COMPUTATIONAL STATISTICS. 34(3). p.1135-1157
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    Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing Vijay Viswanathan, Edward C. Malthouse, Ewa Maslowska, Steven Hoornaert UGent and Dirk Van den Poel UGent (2018) JOURNAL OF SERVICE MANAGEMENT. 29(3). p.378-398
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    Evaluating the importance of different communication types in romantic tie prediction on social media Matthias Bogaert UGent, Michel Ballings UGent and Dirk Van den Poel UGent (2018) ANNALS OF OPERATIONS RESEARCH. 263(1-2). p.501-527
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    The added value of social media data in B2B customer acquisition systems : a real-life experiment Matthijs Meire UGent, Michel Ballings UGent and Dirk Van den Poel UGent (2017) DECISION SUPPORT SYSTEMS. 104. p.26-37
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