-
Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
JJ JONKER, N PIERSMA and Dirk Van den Poel
UGent
(2004)
EXPERT SYSTEMS WITH APPLICATIONS.
27(2).
p.159-168
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Direct and indirect effects of retail promotions on sales and profits in the do-it-yourself market
Dirk Van den Poel
UGent, J DE SCHAMPHELAERE and G WETS
(2004)
EXPERT SYSTEMS WITH APPLICATIONS.
27(1).
p.53-62
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Customer attrition analysis for financial services using proportional hazard models
Dirk Van den Poel
UGent and Bart Larivière
UGent
(2004)
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH.
157(1).
p.196-217
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Customer-adapted coupon targeting using feature selection
Wouter Buckinx, E MOONS, Dirk Van den Poel
UGent and G WETS
(2004)
EXPERT SYSTEMS WITH APPLICATIONS.
26(4).
p.509-518
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Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers
B BAESENS, Geert Verstraeten, Dirk Van den Poel
UGent, M EGMONT-PETERSEN, Patrick Van Kenhove
UGent and J VANTHIENEN
(2004)
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH.
156(2).
p.508-523
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Bayesian neural network learning for repeat purchase modelling in direct marketing.
B BAESENS, S VIAENE, Dirk Van den Poel
UGent, J VANTHIENEN and G DEDENE
(2002)
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH.
138(1).
p.191-211
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Knowledge discovery in a direct marketing case using least squares support vector machines.
S VIAENE, B BAESENS, T VAN GESTEL, J SUYKENS, Dirk Van den Poel
UGent, J VANTHIENEN, B DE MOOR and G DEDENE
(2001)
INTERNATIONAL JOURNAL OF INTELLIGENT SYSTEMS.
16(9).
p.1023-1036
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Consumer acceptance of the Internet as a channel of distribution.
Dirk Van den Poel
UGent and J LEUNIS
(1999)
JOURNAL OF BUSINESS RESEARCH.
45(3).
p.249-256