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- Predicting online-purchasing behaviour (2005) EUROPEAN JOURNAL OF OPERATIONAL RESEARCH. 166(2). p.557-575
- Why promotion strategies based on market basket analysis do not work (2005) EXPERT SYSTEMS WITH APPLICATIONS. 28(3). p.583-590
- Investigating the role of product features in preventing customer churn, by using survival analysis and choice modeling: the case of financial services (2004) EXPERT SYSTEMS WITH APPLICATIONS. 27(2). p.277-285
- Joint optimization of customer segmentation and marketing policy to maximize long-term profitability (2004) EXPERT SYSTEMS WITH APPLICATIONS. 27(2). p.159-168