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Advertising for Extensions with Moderate Quality and/or Fit: Get the Right Focus

N. Dens and Patrick De Pelsmacker (UGent)
(2009) Proceedings of the Australian and New Zealand Marketing Academy Conference.
Author
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Citation

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MLA
Dens, N., and Patrick De Pelsmacker. “Advertising for Extensions with Moderate Quality and/or Fit: Get the Right Focus.” Proceedings of the Australian and New Zealand Marketing Academy Conference, 2009.
APA
Dens, N., & De Pelsmacker, P. (2009). Advertising for Extensions with Moderate Quality and/or Fit: Get the Right Focus. Proceedings of the Australian and New Zealand Marketing Academy Conference. Presented at the ANZMAC 2009, Melbourne, Australia - S.l.
Chicago author-date
Dens, N., and Patrick De Pelsmacker. 2009. “Advertising for Extensions with Moderate Quality and/or Fit: Get the Right Focus.” In Proceedings of the Australian and New Zealand Marketing Academy Conference.
Chicago author-date (all authors)
Dens, N., and Patrick De Pelsmacker. 2009. “Advertising for Extensions with Moderate Quality and/or Fit: Get the Right Focus.” In Proceedings of the Australian and New Zealand Marketing Academy Conference.
Vancouver
1.
Dens N, De Pelsmacker P. Advertising for Extensions with Moderate Quality and/or Fit: Get the Right Focus. In: Proceedings of the Australian and New Zealand Marketing Academy Conference. 2009.
IEEE
[1]
N. Dens and P. De Pelsmacker, “Advertising for Extensions with Moderate Quality and/or Fit: Get the Right Focus,” in Proceedings of the Australian and New Zealand Marketing Academy Conference, Melbourne, Australia - S.l., 2009.
@inproceedings{999155,
  author       = {{Dens, N. and De Pelsmacker, Patrick}},
  booktitle    = {{Proceedings of the Australian and New Zealand Marketing Academy Conference}},
  language     = {{eng}},
  location     = {{Melbourne, Australia - S.l.}},
  title        = {{Advertising for Extensions with Moderate Quality and/or Fit: Get the Right Focus}},
  year         = {{2009}},
}