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The extended decomposed theory of planned behaviour. A framework for investigating the adoption process of electric cars

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Abstract
The purpose of this paper is to develop a conceptual framework of the factors that impact the decision to adopt an electric vehicle. The Decomposed Theory of Planned Behaviour, a framework to investigate new product adaption that integrates the Theory of Planned Behaviour, the Technology Acceptance Model and the Innovation Diffusion Theory is extended with insights about the unconscious character of many unsustainable behaviour patterns, such as the emotional product experience and habits. The validity of the extended model was explored in an exploratory study, the results of which are reported, and an agenda for further research is proposed.
Keywords
sustainable consumer behaviour, habits, decomposed theory of planned behaviour, emotional experience, electric vehicle

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Chicago
Moons, Ingrid, Patrick De Pelsmacker, Cees De Bont, and Achiel Standaert. 2010. “The Extended Decomposed Theory of Planned Behaviour. A Framework for Investigating the Adoption Process of Electric Cars.” In Entials of Marketing, Proceedings of the 39th Annual Conference of the European Marketing Academy, ed. S.C. Beckmann, T. Ringberg, and T. Ritter , 191–191. Copenhagen, Denmark.
APA
Moons, Ingrid, De Pelsmacker, P., De Bont, C., & Standaert, A. (2010). The extended decomposed theory of planned behaviour. A framework for investigating the adoption process of electric cars. In S. C. Beckmann, T. Ringberg, & T. Ritter (Eds.), entials of Marketing, Proceedings of the 39th Annual Conference of the European Marketing Academy (pp. 191–191). Presented at the The 6 Senses - The Essentials of Marketing (EMAC 2010), Copenhagen, Denmark.
Vancouver
1.
Moons I, De Pelsmacker P, De Bont C, Standaert A. The extended decomposed theory of planned behaviour. A framework for investigating the adoption process of electric cars. In: Beckmann SC, Ringberg T, Ritter T, editors. entials of Marketing, Proceedings of the 39th Annual Conference of the European Marketing Academy. Copenhagen, Denmark; 2010. p. 191–191.
MLA
Moons, Ingrid, Patrick De Pelsmacker, Cees De Bont, et al. “The Extended Decomposed Theory of Planned Behaviour. A Framework for Investigating the Adoption Process of Electric Cars.” Entials of Marketing, Proceedings of the 39th Annual Conference of the European Marketing Academy. Ed. S.C. Beckmann, T. Ringberg, & T. Ritter . Copenhagen, Denmark, 2010. 191–191. Print.
@inproceedings{999060,
  abstract     = {The purpose of this paper is to develop a conceptual framework of the factors that impact the decision to adopt an electric vehicle. The Decomposed Theory of Planned Behaviour, a framework to investigate new product adaption that integrates the Theory of Planned Behaviour, the Technology Acceptance Model and the Innovation Diffusion Theory is extended with insights about the unconscious character of many unsustainable behaviour patterns, such as the emotional product experience and habits. The validity of the extended model was explored in an exploratory study, the results of which are reported, and an agenda for further research is proposed.},
  author       = {Moons, Ingrid and De Pelsmacker, Patrick and De Bont, Cees and Standaert, Achiel},
  booktitle    = {entials of Marketing, Proceedings of the 39th Annual Conference of the European Marketing Academy},
  editor       = {Beckmann, S.C. and Ringberg, T. and Ritter , T.},
  isbn         = {9788792569011},
  keyword      = {sustainable consumer behaviour,habits,decomposed theory of planned behaviour,emotional experience,electric vehicle},
  language     = {eng},
  location     = {Copenhagen Business School, Denmark},
  pages        = {191--191},
  title        = {The extended decomposed theory of planned behaviour. A framework for investigating the adoption process of electric cars},
  year         = {2010},
}