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The role of attitude ambivalence on customers' reactions to product failures

Yves Van Vaerenbergh UGent, Nico Heuvinck and Iris Vermeir UGent (2010) Proceedings of the 39th Annual Conference of the European Marketing Academy. p.252-252
Please use this url to cite or link to this publication:
author
organization
year
type
conference
publication status
published
subject
keyword
attitude ambivalence, customer satisfaction, product failure, repurchase intent, word-of-mouth
in
Proceedings of the 39th Annual Conference of the European Marketing Academy
editor
S.C. Beckmann, T. Ringberg and T. Ritter
pages
252 - 252
conference name
The 6 Senses - The Essentials of Marketing (EMAC 2010)
conference location
Copenhagen Business School, Denmark
conference start
2010-06-01
conference end
2010-06-04
ISBN
9788792569011
language
English
UGent publication?
yes
classification
C3
id
998907
handle
http://hdl.handle.net/1854/LU-998907
date created
2010-06-30 16:24:43
date last changed
2016-12-19 15:35:34
@inproceedings{998907,
  author       = {Van Vaerenbergh, Yves and Heuvinck, Nico and Vermeir, Iris},
  booktitle    = {Proceedings of the 39th Annual Conference of the European Marketing Academy},
  editor       = {Beckmann, S.C. and Ringberg, T. and Ritter, T.},
  isbn         = {9788792569011},
  keyword      = {attitude ambivalence,customer satisfaction,product failure,repurchase intent,word-of-mouth},
  language     = {eng},
  location     = {Copenhagen Business School, Denmark},
  pages        = {252--252},
  title        = {The role of attitude ambivalence on customers' reactions to product failures},
  year         = {2010},
}

Chicago
Van Vaerenbergh, Yves, Nico Heuvinck, and Iris Vermeir. 2010. “The Role of Attitude Ambivalence on Customers’ Reactions to Product Failures.” In Proceedings of the 39th Annual Conference of the European Marketing Academy, ed. S.C. Beckmann, T. Ringberg, and T. Ritter, 252–252.
APA
Van Vaerenbergh, Y., Heuvinck, N., & Vermeir, I. (2010). The role of attitude ambivalence on customers’ reactions to product failures. In S. C. Beckmann, T. Ringberg, & T. Ritter (Eds.), Proceedings of the 39th Annual Conference of the European Marketing Academy (pp. 252–252). Presented at the The 6 Senses - The Essentials of Marketing (EMAC 2010).
Vancouver
1.
Van Vaerenbergh Y, Heuvinck N, Vermeir I. The role of attitude ambivalence on customers’ reactions to product failures. In: Beckmann SC, Ringberg T, Ritter T, editors. Proceedings of the 39th Annual Conference of the European Marketing Academy. 2010. p. 252–252.
MLA
Van Vaerenbergh, Yves, Nico Heuvinck, and Iris Vermeir. “The Role of Attitude Ambivalence on Customers’ Reactions to Product Failures.” Proceedings of the 39th Annual Conference of the European Marketing Academy. Ed. S.C. Beckmann, T. Ringberg, & T. Ritter. 2010. 252–252. Print.