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The role of attitude ambivalence on customers' reactions to product failures

Yves Van Vaerenbergh (UGent), Nico Heuvinck (UGent) and Iris Vermeir (UGent)
Author
Organization
Keywords
attitude ambivalence, customer satisfaction, product failure, repurchase intent, word-of-mouth

Citation

Please use this url to cite or link to this publication:

Chicago
Van Vaerenbergh, Yves, Nico Heuvinck, and Iris Vermeir. 2010. “The Role of Attitude Ambivalence on Customers’ Reactions to Product Failures.” In Proceedings of the 39th Annual Conference of the European Marketing Academy, ed. S.C. Beckmann, T. Ringberg, and T. Ritter, 252–252.
APA
Van Vaerenbergh, Y., Heuvinck, N., & Vermeir, I. (2010). The role of attitude ambivalence on customers’ reactions to product failures. In S. C. Beckmann, T. Ringberg, & T. Ritter (Eds.), Proceedings of the 39th Annual Conference of the European Marketing Academy (pp. 252–252). Presented at the The 6 Senses - The Essentials of Marketing (EMAC 2010).
Vancouver
1.
Van Vaerenbergh Y, Heuvinck N, Vermeir I. The role of attitude ambivalence on customers’ reactions to product failures. In: Beckmann SC, Ringberg T, Ritter T, editors. Proceedings of the 39th Annual Conference of the European Marketing Academy. 2010. p. 252–252.
MLA
Van Vaerenbergh, Yves, Nico Heuvinck, and Iris Vermeir. “The Role of Attitude Ambivalence on Customers’ Reactions to Product Failures.” Proceedings of the 39th Annual Conference of the European Marketing Academy. Ed. S.C. Beckmann, T. Ringberg, & T. Ritter. 2010. 252–252. Print.
@inproceedings{998907,
  author       = {Van Vaerenbergh, Yves and Heuvinck, Nico and Vermeir, Iris},
  booktitle    = {Proceedings of the 39th Annual Conference of the European Marketing Academy},
  editor       = {Beckmann, S.C. and Ringberg, T. and Ritter, T.},
  isbn         = {9788792569011},
  keyword      = {attitude ambivalence,customer satisfaction,product failure,repurchase intent,word-of-mouth},
  language     = {eng},
  location     = {Copenhagen Business School, Denmark},
  pages        = {252--252},
  title        = {The role of attitude ambivalence on customers' reactions to product failures},
  year         = {2010},
}