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What determines customers' evaluation of online reviews? The role of review and product characteristics

Simon Quaschning (UGent) , Mario Pandelaere (UGent) and Iris Vermeir (UGent)
Author
Organization
Keywords
uncertainty reduction, customer reviews, choice uncertainty, helpfullness

Citation

Please use this url to cite or link to this publication:

MLA
Quaschning, Simon, et al. “What Determines Customers’ Evaluation of Online Reviews? The Role of Review and Product Characteristics.” Proceedings of the 39th Annual Conference of the European Marketing Academy, edited by S.C. Beckmann et al., 2010, pp. 252–252.
APA
Quaschning, S., Pandelaere, M., & Vermeir, I. (2010). What determines customers’ evaluation of online reviews? The role of review and product characteristics. In S. C. Beckmann, T. Ringberg, & T. Ritter (Eds.), Proceedings of the 39th Annual Conference of the European Marketing Academy (pp. 252–252). Copenhagen Business School, Denmark.
Chicago author-date
Quaschning, Simon, Mario Pandelaere, and Iris Vermeir. 2010. “What Determines Customers’ Evaluation of Online Reviews? The Role of Review and Product Characteristics.” In Proceedings of the 39th Annual Conference of the European Marketing Academy, edited by S.C. Beckmann, T. Ringberg, and T. Ritter, 252–252.
Chicago author-date (all authors)
Quaschning, Simon, Mario Pandelaere, and Iris Vermeir. 2010. “What Determines Customers’ Evaluation of Online Reviews? The Role of Review and Product Characteristics.” In Proceedings of the 39th Annual Conference of the European Marketing Academy, ed by. S.C. Beckmann, T. Ringberg, and T. Ritter, 252–252.
Vancouver
1.
Quaschning S, Pandelaere M, Vermeir I. What determines customers’ evaluation of online reviews? The role of review and product characteristics. In: Beckmann SC, Ringberg T, Ritter T, editors. Proceedings of the 39th Annual Conference of the European Marketing Academy. 2010. p. 252–252.
IEEE
[1]
S. Quaschning, M. Pandelaere, and I. Vermeir, “What determines customers’ evaluation of online reviews? The role of review and product characteristics,” in Proceedings of the 39th Annual Conference of the European Marketing Academy, Copenhagen Business School, Denmark, 2010, pp. 252–252.
@inproceedings{986299,
  author       = {{Quaschning, Simon and Pandelaere, Mario and Vermeir, Iris}},
  booktitle    = {{Proceedings of the 39th Annual Conference of the European Marketing Academy}},
  editor       = {{Beckmann, S.C. and Ringberg, T. and Ritter, T.}},
  isbn         = {{9788792569011}},
  keywords     = {{uncertainty reduction,customer reviews,choice uncertainty,helpfullness}},
  language     = {{eng}},
  location     = {{Copenhagen Business School, Denmark}},
  pages        = {{252--252}},
  title        = {{What determines customers' evaluation of online reviews? The role of review and product characteristics}},
  year         = {{2010}},
}