Academic Bibliography

 Search 200 years of publications by Ghent University researchers.
Advanced search
Add to list
  1. Search results
  2. Who said that looks do not matter? Th...

Who said that looks do not matter? The effects of rating scales on response styles

Elke Cabooter (UGent) , Bert Weijters, Maggie Geuens (UGent) and Iris Vermeir (UGent)
(2010) Proceedings of the 39th Annual Conference of the European Marketing Academy. p.157-157
Author
Organization
Keywords
Response styles, Polarity, Anchors, Semantic differential, Likert scale

Citation

Please use this url to cite or link to this publication:

MLA
Cabooter, Elke, et al. “Who Said That Looks Do Not Matter? The Effects of Rating Scales on Response Styles.” Proceedings of the 39th Annual Conference of the European Marketing Academy, edited by S.C. Beckmann et al., 2010, pp. 157–157.
APA
Cabooter, E., Weijters, B., Geuens, M., & Vermeir, I. (2010). Who said that looks do not matter? The effects of rating scales on response styles. In S. C. Beckmann, T. Ringberg, & T. Ritter (Eds.), Proceedings of the 39th Annual Conference of the European Marketing Academy (pp. 157–157).
Chicago author-date
Cabooter, Elke, Bert Weijters, Maggie Geuens, and Iris Vermeir. 2010. “Who Said That Looks Do Not Matter? The Effects of Rating Scales on Response Styles.” In Proceedings of the 39th Annual Conference of the European Marketing Academy, edited by S.C. Beckmann, T. Ringberg, and T. Ritter, 157–157.
Chicago author-date (all authors)
Cabooter, Elke, Bert Weijters, Maggie Geuens, and Iris Vermeir. 2010. “Who Said That Looks Do Not Matter? The Effects of Rating Scales on Response Styles.” In Proceedings of the 39th Annual Conference of the European Marketing Academy, ed by. S.C. Beckmann, T. Ringberg, and T. Ritter, 157–157.
Vancouver
1.
Cabooter E, Weijters B, Geuens M, Vermeir I. Who said that looks do not matter? The effects of rating scales on response styles. In: Beckmann SC, Ringberg T, Ritter T, editors. Proceedings of the 39th Annual Conference of the European Marketing Academy. 2010. p. 157–157.
IEEE
[1]
E. Cabooter, B. Weijters, M. Geuens, and I. Vermeir, “Who said that looks do not matter? The effects of rating scales on response styles,” in Proceedings of the 39th Annual Conference of the European Marketing Academy, Copenhagen Business School, Denmark, 2010, pp. 157–157.
@inproceedings{986224,
  author       = {{Cabooter, Elke and Weijters, Bert and Geuens, Maggie and Vermeir, Iris}},
  booktitle    = {{Proceedings of the 39th Annual Conference of the European Marketing Academy}},
  editor       = {{Beckmann, S.C. and Ringberg, T. and Ritter, T.}},
  isbn         = {{9788792569011}},
  keywords     = {{Response styles,Polarity,Anchors,Semantic differential,Likert scale}},
  language     = {{eng}},
  location     = {{Copenhagen Business School, Denmark}},
  pages        = {{157--157}},
  title        = {{Who said that looks do not matter? The effects of rating scales on response styles}},
  year         = {{2010}},
}