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Who said that looks do not matter? The effects of rating scales on response styles

Elke Cabooter (UGent) , Bert Weijters, Maggie Geuens (UGent) and Iris Vermeir (UGent)
Author
Organization
Keywords
Response styles, Polarity, Anchors, Semantic differential, Likert scale

Citation

Please use this url to cite or link to this publication:

MLA
Cabooter, Elke, Bert Weijters, Maggie Geuens, et al. “Who Said That Looks Do Not Matter? The Effects of Rating Scales on Response Styles.” Proceedings of the 39th Annual Conference of the European Marketing Academy. Ed. S.C. Beckmann, T. Ringberg, & T. Ritter. 2010. 157–157. Print.
APA
Cabooter, E., Weijters, B., Geuens, M., & Vermeir, I. (2010). Who said that looks do not matter? The effects of rating scales on response styles. In S. C. Beckmann, T. Ringberg, & T. Ritter (Eds.), Proceedings of the 39th Annual Conference of the European Marketing Academy (pp. 157–157). Presented at the The 6 Senses - The Essentials of Marketing (EMAC 2010).
Chicago author-date
Cabooter, Elke, Bert Weijters, Maggie Geuens, and Iris Vermeir. 2010. “Who Said That Looks Do Not Matter? The Effects of Rating Scales on Response Styles.” In Proceedings of the 39th Annual Conference of the European Marketing Academy, ed. S.C. Beckmann, T. Ringberg, and T. Ritter, 157–157.
Chicago author-date (all authors)
Cabooter, Elke, Bert Weijters, Maggie Geuens, and Iris Vermeir. 2010. “Who Said That Looks Do Not Matter? The Effects of Rating Scales on Response Styles.” In Proceedings of the 39th Annual Conference of the European Marketing Academy, ed. S.C. Beckmann, T. Ringberg, and T. Ritter, 157–157.
Vancouver
1.
Cabooter E, Weijters B, Geuens M, Vermeir I. Who said that looks do not matter? The effects of rating scales on response styles. In: Beckmann SC, Ringberg T, Ritter T, editors. Proceedings of the 39th Annual Conference of the European Marketing Academy. 2010. p. 157–157.
IEEE
[1]
E. Cabooter, B. Weijters, M. Geuens, and I. Vermeir, “Who said that looks do not matter? The effects of rating scales on response styles,” in Proceedings of the 39th Annual Conference of the European Marketing Academy, Copenhagen Business School, Denmark, 2010, pp. 157–157.
@inproceedings{986224,
  author       = {Cabooter, Elke and Weijters, Bert and Geuens, Maggie and Vermeir, Iris},
  booktitle    = {Proceedings of the 39th Annual Conference of the European Marketing Academy},
  editor       = {Beckmann, S.C. and Ringberg, T. and Ritter, T.},
  isbn         = {9788792569011},
  keywords     = {Response styles,Polarity,Anchors,Semantic differential,Likert scale},
  language     = {eng},
  location     = {Copenhagen Business School, Denmark},
  pages        = {157--157},
  title        = {Who said that looks do not matter? The effects of rating scales on response styles},
  year         = {2010},
}