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The influence of information sidedness on the anticipation of conflicting reactions: moderating role of prior attitude ambivalence and need for closure

Ineke Uyttersprot (UGent), Iris Vermeir (UGent) and Maggie Geuens (UGent)
Author
Organization
Keywords
information sidedness, anticipation, ambivalence, Need for Closure

Citation

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Chicago
Uyttersprot, Ineke, Iris Vermeir, and Maggie Geuens. 2010. “The Influence of Information Sidedness on the Anticipation of Conflicting Reactions: Moderating Role of Prior Attitude Ambivalence and Need for Closure.” In Proceedings of the 39th Annual Conference of the European Marketing Academy, ed. S.C. Beckmann, T. Ringberg, and T. Ritter, 127–127.
APA
Uyttersprot, I., Vermeir, I., & Geuens, M. (2010). The influence of information sidedness on the anticipation of conflicting reactions: moderating role of prior attitude ambivalence and need for closure. In S. C. Beckmann, T. Ringberg, & T. Ritter (Eds.), Proceedings of the 39th Annual Conference of the European Marketing Academy (pp. 127–127). Presented at the The 6 Senses - The Essentials of Marketing (EMAC 2010).
Vancouver
1.
Uyttersprot I, Vermeir I, Geuens M. The influence of information sidedness on the anticipation of conflicting reactions: moderating role of prior attitude ambivalence and need for closure. In: Beckmann SC, Ringberg T, Ritter T, editors. Proceedings of the 39th Annual Conference of the European Marketing Academy. 2010. p. 127–127.
MLA
Uyttersprot, Ineke, Iris Vermeir, and Maggie Geuens. “The Influence of Information Sidedness on the Anticipation of Conflicting Reactions: Moderating Role of Prior Attitude Ambivalence and Need for Closure.” Proceedings of the 39th Annual Conference of the European Marketing Academy. Ed. S.C. Beckmann, T. Ringberg, & T. Ritter. 2010. 127–127. Print.
@inproceedings{982053,
  author       = {Uyttersprot, Ineke and Vermeir, Iris and Geuens, Maggie},
  booktitle    = {Proceedings of the 39th Annual Conference of the European Marketing Academy},
  editor       = {Beckmann, S.C. and Ringberg, T. and Ritter, T.},
  isbn         = {9788792569011},
  keyword      = {information sidedness,anticipation,ambivalence,Need for Closure},
  language     = {eng},
  location     = {Copenhagen Business School, Denmark},
  pages        = {127--127},
  title        = {The influence of information sidedness on the anticipation of conflicting reactions: moderating role of prior attitude ambivalence and need for closure},
  year         = {2010},
}