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Enriching living lab-approaches for ICT-innovation by introducing different user roles: the case of digital TV

Dimitri Schuurman (UGent) , Lieven De Marez (UGent) and Katrien Berte (UGent)
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Abstract
We can characterize the contemporary ICT-environment as an innovation spiral, with more and more innovative products, services and applications coming to the market, but also with a growing number of them not able to reach mass market or even a large enough market, resulting in a lot of innovations as well as failures. These failures occur with a lacking adoption diffusion but also in terms of the incorporation into the everyday life of the users. Attempts to cope with the inherent uncertainty and increasing complexity in the field of ICT-innovation have influenced the rise of new, user-driven and open innovationapproaches. We contend that the Living Lab-approach can be seen as a systemic, methodological instrument incorporating a number of crucial insights linked to advances in innovation management and user research-literature. Currently however, the literature dealing with the ‘user’ as key stakeholder in the innovation process is still rather fragmented. Within this paper we review a selection of user typologies that might play an important role for ICT-innovation: adoption diffusion segments, use diffusion segments and Lead Users. We investigate the occurrence of these user roles for an important ICT-innovation that is making its way into mass market adoption, but that however appears to lag behind in terms of use diffusion: digital television. Based on the results and observations, the relevance of these typologies within a Living Lab-research approach and the implications of the similarities and differences between them are discussed.

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MLA
Schuurman, Dimitri, Lieven De Marez, and Katrien Berte. “Enriching Living Lab-approaches for ICT-innovation by Introducing Different User Roles: The Case of Digital TV.” EuroITV  ’10 : Proceedings of the 8th International Interactive TV and Video Conference. Ed. Artur Lugmayr et al. New York, NY, USA: Association for Computing Machinery (ACM), 2010. 161–170. Print.
APA
Schuurman, D., De Marez, L., & Berte, K. (2010). Enriching living lab-approaches for ICT-innovation by introducing different user roles: the case of digital TV. In Artur Lugmayr, P. Vuorimaa, P. Näräen, C. Quico, & G. Harboe (Eds.), EuroITV  ’10 : proceedings of the 8th international Interactive TV and Video conference (pp. 161–170). Presented at the 8th European conference on Interactive TV and Video (EuroITV 2010), New York, NY, USA: Association for Computing Machinery (ACM).
Chicago author-date
Schuurman, Dimitri, Lieven De Marez, and Katrien Berte. 2010. “Enriching Living Lab-approaches for ICT-innovation by Introducing Different User Roles: The Case of Digital TV.” In EuroITV  ’10 : Proceedings of the 8th International Interactive TV and Video Conference, ed. Artur Lugmayr, Petri Vuorimaa, Pertti Näräen, Celia Quico, and Gunnar Harboe, 161–170. New York, NY, USA: Association for Computing Machinery (ACM).
Chicago author-date (all authors)
Schuurman, Dimitri, Lieven De Marez, and Katrien Berte. 2010. “Enriching Living Lab-approaches for ICT-innovation by Introducing Different User Roles: The Case of Digital TV.” In EuroITV  ’10 : Proceedings of the 8th International Interactive TV and Video Conference, ed. Artur Lugmayr, Petri Vuorimaa, Pertti Näräen, Celia Quico, and Gunnar Harboe, 161–170. New York, NY, USA: Association for Computing Machinery (ACM).
Vancouver
1.
Schuurman D, De Marez L, Berte K. Enriching living lab-approaches for ICT-innovation by introducing different user roles: the case of digital TV. In: Lugmayr A, Vuorimaa P, Näräen P, Quico C, Harboe G, editors. EuroITV  ’10 : proceedings of the 8th international Interactive TV and Video conference. New York, NY, USA: Association for Computing Machinery (ACM); 2010. p. 161–70.
IEEE
[1]
D. Schuurman, L. De Marez, and K. Berte, “Enriching living lab-approaches for ICT-innovation by introducing different user roles: the case of digital TV,” in EuroITV ’10 : proceedings of the 8th international Interactive TV and Video conference, Tampere, Finland, 2010, pp. 161–170.
@inproceedings{981373,
  abstract     = {We can characterize the contemporary ICT-environment as an innovation spiral, with more and more innovative products, services and applications coming to the market, but also with a growing number of them not able to reach mass market or even a large enough market, resulting in a lot of innovations as well as failures. These failures occur with a lacking adoption diffusion but also in terms of the incorporation into the everyday life of the users. Attempts to cope with the inherent uncertainty and increasing complexity in the field of ICT-innovation have influenced the rise of new, user-driven and open innovationapproaches. We contend that the Living Lab-approach can be seen as a systemic, methodological instrument incorporating a number of crucial insights linked to advances in innovation management and user research-literature. Currently however, the literature dealing with the ‘user’ as key stakeholder in the innovation process is still rather fragmented.
Within this paper we review a selection of user typologies that might play an important role for ICT-innovation: adoption diffusion segments, use diffusion segments and Lead Users. We investigate the occurrence of these user roles for an important ICT-innovation that is making its way into mass market adoption, but that however appears to lag behind in terms of use diffusion: digital television. Based on the results and observations, the relevance of these typologies within a Living Lab-research approach and the implications of the similarities and differences between them are discussed.},
  author       = {Schuurman, Dimitri and De Marez, Lieven and Berte, Katrien},
  booktitle    = {EuroITV '10 : proceedings of the 8th international Interactive TV and Video conference},
  editor       = {Lugmayr, Artur and Vuorimaa, Petri and Näräen, Pertti and Quico, Celia and Harboe, Gunnar},
  isbn         = {9781605588315},
  language     = {eng},
  location     = {Tampere, Finland},
  pages        = {161--170},
  publisher    = {Association for Computing Machinery (ACM)},
  title        = {Enriching living lab-approaches for ICT-innovation by introducing different user roles: the case of digital TV},
  url          = {http://dx.doi.org/10.1145/1809777.1809811},
  year         = {2010},
}

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